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How to make publishers want to promote your brand

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A publisher promotes the brands that answer their questions before they even ask: how much will I earn, will my audience like it, can I trust you? Here is what they read about you in Match AI, and the levers that make them want to say yes.

Requirements: your program page is written (step 1) and your first promotional tools are uploaded (step 5, Your promotional tools).

Your launch in 5 steps

1Your program page 2The right publishers 3Reaching out 4Make them want it 5Your promo tools

What publishers see about you in Match AI

Match AI recommends programs that are listed and approved by Affilae (see step 1) to publishers, and presents each one on a profile. Yours opens with your EPC, your conversion rate and your conversions over the last 90 days. The full profile then reads in four tabs:

TAB	WHAT THE PUBLISHER READS	YOUR LEVER
Presentation	Your description, personas, allowed channels and indicators.	A brand that speaks to them
Commission rules	Your public groups, their rules and their rates.	Clear earnings
Advertising assets	Your assets open to all your partners.	Ready to publish
Terms	Your affiliate terms.	Commitments you keep

A brand and an offer that speak to their audience

A publisher does not recite your catalog: they tell a story, and want to give their audience a real perk. Give them what they need for both.

A description that tells your story: why the brand exists, what sets it apart, who it is for. Match AI relies on your description to connect you with publishers whose content is similar to yours.
Topic ideas, built around a season, a use case or a before/after. For Home & Garden: “Getting your balcony ready for spring”.
A promo code in their name, for example LEAGARDEN. In Medias then Vouchers, assign it to that partner: an order placed with this code is credited to them, even without a click on their link. Setup, conversion tag included: How to create and track vouchers.
An exclusive: a preview, a gift box reserved for their readers, your products to try.

Clear earnings that reward the best

Before applying, the publisher sees your best rate, for example “up to 12% per sale”. That figure only counts your public groups and rules, at the highest level. Keep it reachable: a publisher who finds a level out of reach feels misled.

One group per publisher profile (creators, deals sites, comparison sites), each with its own rates. The Commission rules tab shows your public groups under their names: choose clear names. A private group stays hidden, for negotiated terms. See Create a publisher group.
Levels and recurring commissions, so their earnings rise with their results: see tip 2 of 5 tips to make your affiliate program a success.
A boost for a single partner: a rate of their own (How to customize a publisher’s remuneration?), an increase over a period, which they see coming under Planned commission changes (Customize your remuneration: increases and decreases), or a bonus paid by hand (Adding a commission by hand).

Numbers and commitments that reassure

The publisher wants to know whether your site sells, and whether their commissions will be validated, then paid. Match AI shows them your Conversion rate, EPC, Validation rate and Average payment delay. Affilae calculates them from your actual activity: you cannot edit them, only improve them.

Test your tracking before publishers arrive: a sale that is not recorded is a lost commission for them. See Testing click and conversion tracking.
State your schedule for validations and payments in your Affiliate terms, which the publisher reads in the Terms tab. Then stick to it, and only refuse a sale for a real reason (return, cancellation, fraud). See Paying your affiliates: where to start.
Reply fast, even just to say you will get back to them: the New messages notification tells you when a publisher writes to you (see Managing your program notifications).

Ready to publish

A publisher wants to publish the same day, without chasing you for a link or an image. As soon as you accept them, send them this kit through Messaging (each item is detailed in step 5).

The activation kit for a new partner

A welcome note, signed with your first nameMessaging

A tracked link to the right pageCreate a link

Their dedicated promo codeMedias > Vouchers

Three visuals in the right formatsMedias > Ads

The calendar of your key datesAttached to your message

The five items of the kit, and where to prepare them in Affilae.

Tip: send this kit on the very day you accept the publisher. That is when their desire to promote you is at its peak.

A relationship that lasts

Once accepted, a publisher expects a brand that does not forget them and keeps giving them reasons to publish.

News for everyone at once: in Messaging, click New message. The list opens on your approved, active partners, and the filter icon narrows it by Group, Status or Active. Tick Select all: the same message goes to each of them.
A targeted follow-up: under Active, tick only No to find the partners who generated fewer than 10 clicks in the last 30 days.
An alert for every new item: when you create an ad, tick Notify partners by email?
Regular check-ins with your best partners, and specific feedback on their content.

Use cases: three brands, three approaches

Home & Garden, home decor and garden. In February, the brand sends a gardening blogger three topic ideas and a code in her name. It schedules an increase for April: the blogger sees it coming and times her posts around it.

A cosmetics brand. An Instagram creator asks for a flat fee for her launch video. The brand pays it by hand (Commission type Fixed fees) and assigns her a code: her stories have no link, but sales made with that code are credited to her.

An online subscription service. A niche newsletter sees in Match AI that the program converts well. The brand reserves a free month for its readers and turns on recurring commissions: the newsletter also earns on later purchases from the customers it brings.

5Next stepYour promotional tools

Frequently asked
questions

Not necessarily. A publisher compares what they will really earn: your commission, but also your conversion rate and your validation rate. We recommend matching the rates of your industry, then rewarding your best partners one by one.

Three levers exist: customized remuneration, from their page in My affiliates; a commission increase over a period, from Customize your remuneration; and a bonus added by hand from Conversions, with the Commission type Bonus.

There is no flat-fee commission rule, but you can pay an amount by hand: on the Conversions page, the + button opens Add a commission, with the Commission type Fixed fees. We recommend adding a commission on sales and a dedicated code, so they also earn over time.

Until your program has enough recent clicks and conversions, the Performance block of your profile shows Insufficient data in Match AI. Publishers then judge mostly by your description, your commissions and your assets: polish them first, and offer your first partners a dedicated code or an exclusive.

Because it only counts your public groups and rules, at the highest level: commission increases, custom rates and private groups are not included. The partner concerned sees their increase in their own account, and an upcoming one under Planned commission changes.

Yes: in Vouchers, each code is assigned to one or more specific partners, never to a group. We recommend one code per publisher, in their name, published nowhere else. An order placed with the code is credited to them even without a click on their link, as long as your conversion tag sends the code.