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Your promotional tools: tracked links, vouchers, banners and product feeds

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Your promotional tools are the assets your affiliates use to promote you: tracked links, vouchers, banners and product feeds. Every click or sale they generate is credited to the partner who brought it.

Prerequisites: a program created on Affilae. Vouchers and links prepared for a specific partner require an approved partnership.

Your launch in 5 steps

1Your program page 2The right publishers 3Reaching out 4Make them want it 5Your promo tools

Where to find your promotional tools

In the sidebar, click Programs, then your program’s name. Expand Medias: this is where you find Ads, Products Feeds and Vouchers. Tracked links are created separately, from Create a link in the Tools section of the sidebar.

Always create your tracked links with Affilae: the Link builder, the Chrome extension, or the API for tools that generate links automatically. This applies whatever the program’s tracking mode: C2S, S2S or mobile attribution partner (AppsFlyer…). Do not edit a generated link: to change the destination page or add a SubID, generate a new link. A link edited by hand or assembled outside Affilae may not record your clicks and sales.

Manage my programs

Program list

Home & Garden

Configuration

My affiliates

Medias

Ads

Products Feeds

Vouchers

Clicks

Conversions

The “Manage my programs” panel, with “Medias” expanded.

GENERAL

Dashboard

Messaging

Payments

Programs

TOOLS

Match AI

Reporting

Create a link

The “Create a link” menu in the sidebar, under Tools.

Your affiliates find these tools in their own account, organized the same way.

The four tools to prepare

Prepare them before you write to your first publishers. If your program is listed, the publishers Match AI recommends it to already see your ads that are open to everyone, in the Advertising assets tab of its page.

Tracked links

Sidebar > Create a link

WHAT IT’S FOR

Send visitors to any page of your site while identifying the partner. Every click is counted and the resulting sales are credited to them.

WHAT YOU DO

Your affiliates create their own links, in Affilae or with the Chrome extension. To prepare one, open Create a link, pick the Partnership, enter the page in URL and copy the Tracked link.

OUR TIP

Pick 2 or 3 key pages to target, such as your best sellers or a flagship category, rather than your homepage.

Step by step, publisher side

Vouchers

Medias > Vouchers

WHAT IT’S FOR

Credit a sale even without a click: the code entered at checkout identifies the partner. The right tool for stories, videos and podcasts.

WHAT YOU DO

First create the discount in your shop. Then click Add, pick one or more partners and enter the code.

OUR TIP

One code per publisher, never shared: you know who brought each sale. A code can never be assigned to a group anyway.

Step by step

Ads

Medias > Ads

WHAT IT’S FOR

Provide ready-to-use banners, texts or email kits. The code your affiliate receives is tracked: a banner counts both clicks and impressions.

WHAT YOU DO

Click the round + button, choose the Ad element category, then add your image (JPEG, PNG or GIF, 3 MB max).

OUR TIP

Prepare the 300 x 250, 728 x 90 and 300 x 600 sizes, with the size in the Ad title. Your logo also goes in as a Banner.

Step by step

Product feeds

Medias > Products Feeds

WHAT IT’S FOR

Share your catalog with product links that are already tracked. A must for comparison sites.

WHAT YOU DO

Add a feed with the Partnerships use, paste your export’s address (CSV, XML or JSON) into URL or Flux, then choose All partnerships or a selection.

OUR TIP

Use the address of an export your shop keeps up to date: this is what your affiliates receive, as is and in a tracked version.

Step by step

Which tool for which publisher

Each type of publisher has its go-to formats: start with the ones your first partners will ask for.

PUBLISHER TYPE	Tracked links	Vouchers	Ads	Product feeds
Content creator	essential	essential	rarely	rarely
Blog or media	essential	useful	useful	useful
Voucher site	essential	essential	useful	rarely
Cashback site	essential	useful	useful	rarely
Comparison site	useful	rarely	rarely	essential
Email marketing	useful	useful	essential	rarely

Our recommendation, to adapt to your industry and your partners.

To get to know each profile better, read The different affiliate types.

Tip: refresh your tools for every key moment (sales, launches, holidays), with start and end dates, and let your partners know. Check Notify partners by email? when you create an ad, or write to them from Messaging.

You have completed the launch path. To review a step, use the banner at the top of the page.

Frequently asked
questions

Your partners see in their account the items meant for everyone or targeted at them, and each partner only sees their own vouchers. An ad outside its dates still appears with its status, Planified or Inactive, but its content is hidden.

Affilae accepts JPEG, PNG or GIF images up to 3 MB. We recommend 300 x 250 first, then 728 x 90, 300 x 600 and a mobile size such as 320 x 50.

No. A product feed is mostly useful if you sell a catalog, especially for comparison sites. Without one, your affiliates promote you with tracked links, vouchers and ads.

For an ad, check Notify partners by email? when you create it. For a product feed, check Send notification to concerned partners. For a voucher or a broader announcement, click New message in Messaging: one message can go to all the partners you choose.

Yes. If the code is within its validity period, the sale goes to the partner who holds it, even without a click. Your conversion tag must send the code used: the voucher guide explains how.