Write your program page and publish it on the Marketplace

Your program page is what publishers read on the Marketplace before deciding to apply. This guide gives you the golden rules for every field, a partnership terms template, then the steps to publish your page.

Where you write your program page

Everything a publisher reads on your page is set from your program configuration.

1. In the sidebar, click Programs, then your program name, then Configuration.
2. The Program settings page opens. It has three blocks: Global Settings, Program communication and Match AI Configuration.
3. In the Program communication block, click Manage. The Communication settings page opens: this is where you write your page.

To add your logo, click the circle at the top of this page: the Add logo window accepts a JPEG or PNG file, which you crop to a square. Without a logo, your page shows a plain colored circle.

The golden rules, field by field

The eight markers follow the order of the Brand presentation section: for each field, what it becomes on your page, then our golden rule.

1. Categories: aim precisely, not wide

The Main category (required) and the Secondary category (optional, several allowed) appear as tags under your short description. The Marketplace Categories filter relies on both.

Golden rule: make your main category the one that matches your flagship product, the one a publisher in your industry would filter on first. Add a secondary category only if you really sell those products: otherwise, you attract off-topic applications.

2. Countries: only where you actually sell

The countries you pick under Countries appear in the Geographical area section of your page, and the Marketplace Countries filter relies on them.

Golden rule: keep only the countries you ship to, in their currency, with customer service that answers. As the field help points out, a country where you do not sell only brings applications you will have to decline.

3. Language tabs: one language per target market

Your page is in French by default. The “+” button to the right of the tabs adds a language (five at most), and the trash icon removes the one displayed. Each open language needs its short description, description and terms: otherwise, its tab shows a red dot and saving fails. On a listed page that targets a non-French-speaking country, English becomes mandatory.

Golden rule: open one language per market you really target, and have each version proofread by a native speaker. Without a version in their language, publishers read another version of your page.

4. Short description: one sentence that says it all

The Short description appears under the program name, in a box a few lines high: beyond that, the publisher has to click an arrow. Search engines also pick up its first 150 characters. Its help text sums up the brief: “Describe your activity in one sentence.”

Golden rule: one sentence under 150 characters that says what you sell, where, and what the publisher earns. No welcome line, no unverifiable superlatives.

5. Description: the essentials in the first 200 characters

The Description fills the Presentation block of your page, as plain text with your line breaks. Only its first 200 characters are shown: to read more, the publisher has to click. Its help text asks for an overview of your activity and your benefits, such as competitiveness, conversion rate and average sales.

Golden rule: put your best argument in the first 200 characters, then expand in short paragraphs: your products and their season, what you provide to publishers, the partners you are looking for.

6. Affiliate terms: one rule per line

Your Affiliate terms appear in the Affiliate program terms tab of your page, under General terms, as plain text: your line breaks stay, but bold and bullet lists do not. Publishers read them in their language if you opened it, otherwise in French.

Golden rule: one rule per line, one sentence per rule, no formatting. Start from the template below and adapt it in each language.

7. Social networks: only active accounts

Click the “+” next to Social networks, pick the network (Facebook, TikTok, X, Instagram, Pinterest or YouTube), then paste the full address of your page. The icons appear under the program name.

Golden rule: only add accounts you keep alive. A content creator looks at your latest posts before applying: an abandoned account hurts your brand.

8. Authorizations: three settings, the rest goes in your terms

This block, collapsed by default, has three rows: Email, PopUp/PopUnder and Buying Keywords, each set to yes, no or ask. Publishers read Yes, No or Upon request in the Affiliate program terms tab, under Authorizations, where Buying Keywords shows as Keyword purchases. By default, Email is set to ask and the other two to no.

Golden rule: align these three settings with your terms, where everything else goes: cashback, coupon sites, social media, keyword nuances. You accept generic keywords but not your brand name? Choose ask and spell it out in your terms.

Your partnership terms: the template to adapt

Your affiliate terms are the rulebook of your program: what publishers can do, what is off-limits, which sales earn a commission. To apply, a publisher checks a box stating that they have read your terms and fully accept them. Clear terms spare you off-topic applications and disputes over commissions.

We recommend covering at least these points:

• Allowed and banned channels: brand keyword bidding, cashback, coupon sites, email marketing, social media and partnership disclosure.
• Promo codes: only the ones you provide may be shared.
• Non-commissionable sales: canceled, returned or fraudulent orders, and gift cards if that is your policy.
• Your sales validation schedule: only write what you will deliver.
• Breaches: what they mean for the sale and for the partnership.

This template is a starting point: adapt each line to your business, your channels and your returns policy.

What publishers see on your page

Here is your page as a publisher discovers it, with its seven areas.

Part of what they read does not come from the Communication settings page:

• The title and the link to your site (marker 1): the Program name and Url from Global Settings.
• The commission (marker 4): the Up to figure shows your best tier, computed from your public groups and their public rules. Custom rates, increases and private groups are left out; with no public rule, the page shows N/A.
• The other conditions (marker 4): Attribution mode, Payment threshold and Session duration come from Global Settings. Tracking duration is set on each commission rule, with Tracking duration (in days).
• The Commission Rules tab (marker 7): each public group and its rules, under the names you gave them. Name them in your publishers’ language: a rule named in French reads poorly on an English page.

The indicators (marker 5) are computed by Affilae from your real activity, and you cannot edit them:

• EPC: your commissions divided by your clicks, over the whole life of the program.
• Validation rate: the share of last month’s conversions you did not refuse. A program with no conversions shows 100%.
• Average payments: the average payment delay measured on your payment requests paid over the last six months.
• First reply: your responsiveness on Affilae messaging.

To improve them, refuse only the sales that deserve it, settle payment requests promptly and reply to your publishers quickly.

Publish your page on the Marketplace

1. At the bottom of the Communication settings page, in the Appearance on the advertiser marketplace section, turn on the Would you like to be listed on the advertiser marketplace? toggle.
2. Click Save.
3. Back on the Program settings page, the Program communication block shows Listed on Marketplace: Yes.

The toggle sends a request. Going live is then approved manually by the Affilae team: your interface may show Yes while your page is not in the list yet, with no pending status on your side. To find out where your request stands, email support@affilae.com with your program name.

Even when it is not listed, your page opens from its direct link: you can send it to the publishers you contact yourself.

When a publisher applies

On your page, the publisher clicks Apply, picks one of their profiles, usually writes you a message of 1 to 400 characters and checks the box accepting your terms. What happens next depends on the Affiliate validation setting, in Global Settings:

• Manual, the default: the application arrives as Pending and the program Manager gets an email. To accept it, open My affiliates, click the pencil next to the status, then Approve. In the Accept affiliate window, choose their Affiliate group and confirm with Accept.
• Automatic: the partnership is approved right away, in your default group.

We recommend keeping manual validation as long as you want to check each application against your terms.

Our advice before you ask to go live

• A visible commission. Create at least one public rule in a public group: without it, your page shows N/A instead of a commission.
• Ready-to-use assets. Upload banners, vouchers and product feeds from Medias, in your program panel. With no ads, the Advertising material tab of your page stays grayed out.
• Tested tracking. The application does not check it before publishing: test it before welcoming your first publishers.

Three real-life situations

• Home & Garden launches its program. The brand follows the eight rules, adapts the terms template and tests its tracking. It creates a public rule, uploads its banners, then turns on the toggle while keeping manual validation.
• A cosmetics brand expands into Germany. It adds Germany under Countries, opens a German tab and fills in the English tab, now mandatory. It also checks its group and rule names, which appear as is in every language.
• An online service pauses recruitment. It turns off the toggle and leaves the list. Its current partnerships carry on, and its page stays reachable from its direct link.

Related articles

• Configuring commission rules
• Using the programs marketplace
• Testing click and conversion tracking
• How to integrate a banner on Affilae?
• 10 tips to find affiliates