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Postback – Tracking Publisher

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Postback lets Affilae automatically send conversion data to publishers. Each time a conversion happens, Affilae calls the URL provided by the publisher with a GET request.

Publishers can then monitor their campaign performance in real time, inside their own tool, without opening their Affilae interface.

Prerequisites: a valid postback URL, provided by your tracking tool, and write permission on your publisher profile configuration. Without that permission the settings icon stays disabled.

Why use Postback

Your data stays synchronised between Affilae and your own system.
You monitor performance in real time, with no manual export.
Your reporting becomes automatic.

Where the postback URL is configured

Postback is set up on your publisher profile, in a dedicated window.

In the sidebar, open Manage profile, then select your profile.
At the top right of the page, click the settings icon.
Choose Postback URL in the menu that opens.

Postback URL

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The settings icon menu, on your publisher profile page.

Configure Postback, step by step

Paste your postback URL into the URL field.
Affilae detects the variable parameters in the URL, the ones between braces, and creates one row for each.
For each parameter, pick the information Affilae should send you from the Postback options list.
Select nothing if you want to keep the static value already written in the URL.
Click Create to activate the postback.

Here is an example postback URL.

https://s.affilae.com/api/server_to_server_events/track/?aff_sid1={{conversion.external_identifier}}&event={{event}}&payout={{conversion.click.commission}}&campaign={{campaign}}

In this example the detected parameters appear on the left: aff_sid1, event, payout and campaign. Next to each one you pick a dynamic value, for example External ID (e.g. order ID) or Commissions amount.

The Postback window, with the URL field then each detected parameter facing its option.

Tip: always paste the full URL with its parameters, rather than starting from a bare URL. Automatic detection then creates every row at once, and all you have to do is pick the values.

Frequently asked
questions

A GET request. Affilae sends it every time a conversion is achieved, to the URL you saved.

Open Manage profile in the sidebar, select your profile, then click the settings icon at the top right. The Postback URL entry is in that menu.

After you paste the URL, Affilae reads the variable parameters placed between braces and generates one row per parameter. The parameter name stays on the left, and the Postback options list on the right lets you choose the data to send.

Select nothing in the Postback options list for that parameter. The static value written in the URL is then kept as is.

Two possible causes. Either no parameter has been set yet, and at least one row is required. Or the URL is not valid: a tooltip then tells you the URL must be valid to be registered.

Yes. Reopen the same window: the button becomes Update and a Delete button appears next to it. Your saved parameters are reloaded there.