Listing your program on the marketplace

The advertiser marketplace is the directory where Affilae affiliates look for programs to apply to. Listing your program there means building an attractive page, switching its visibility on, then letting applications come in.

Step 1: prepare your program page

Everything affiliates will see is entered in one place. In the sidebar, open Manage programs, click your program, then go to Configuration. Scroll down to the Program communication block and click Manage.

The Brand presentation section holds the following fields:

• Brand name: the name affiliates will search for, not your legal entity name.
• Main category and Secondary category: they decide which filters your program appears in.
• Countries: the countries where you want to be listed in order to receive applications. Do not add a country you do not serve.
• Short description: your business in one sentence, this is the first thing people read.
• Description: the long text, where you cover your products, your competitive edge, your average order value.
• Affiliate terms: your ground rules (what you allow, what you refuse).
• Social networks: add your accounts, they reassure affiliates about your brand.
• Authorizations: for Email, PopUp/PopUnder and Buying Keywords, you answer yes, no or ask.

These three texts (Short description, Description, Affiliate terms) are mandatory for every language of your page. If one is missing, saving fails and the language is flagged with a red dot in the language tabs.

A logo is just as essential: add it from the header of the Configuration page, using Add logo.

Step 2: switch marketplace visibility on

Further down the same form, the Appearance on the advertiser marketplace section holds a single toggle.

1. Turn on the Would you like to be listed on the advertiser marketplace? toggle.
2. Click Save at the bottom of the form.
3. Back on Configuration, the Program communication block now shows Listed on Marketplace: Yes.
4. The Marketplace link row in the same block opens your page as it will be published, one link per language.

Watch out for one automatic rule: if your program is listed and targets at least one non French speaking country, an English description becomes mandatory. The English language tab is added for you and cannot be removed while that targeting is in place.

Step 3: going live is approved by Affilae

Turning the toggle on states your intent to be listed. Going live is then approved manually by the Affilae team, through a setting that only exists in our back office.

This matters: your interface can show Listed on Marketplace: Yes while your page is not yet visible to affiliates. No « pending approval » status is displayed on the advertiser side. If your program does not appear after a few days, email support@affilae.com with your program name.

What affiliates see on your page

Your program page reuses part of what you enter, and adds performance indicators computed automatically by Affilae that you cannot edit.

Performance indicators are recomputed regularly from your real activity:

• EPC: your commissions divided by your clicks, over the whole life of the program.
• Validation rate: the share of last month conversions you did not refuse. A program with no conversion shows 100%.
• Average payments: the average measured on your paid payment requests over the last six months.
• First reply: your average responsiveness on the Affilae messaging.

You do not fill these in, you earn them. You do however fully control the program terms: the payout comes from your Commission Rules, and the Payment threshold is set in the program Global Settings.

Why list your program

• You receive unsolicited applications from affiliates who would otherwise never have found you, with zero prospecting.
• Your page works around the clock, and can be filtered by category, country, commission model and currency.
• Affiliates arrive already aware of your terms, which cuts back and forth and misunderstandings.
• Your good results become a visible selling point (EPC, validation rate, payment delay).

Make affiliates want to apply

An affiliate compares several programs in a few minutes. Three things make the decision.

• A readable payout. Create at least one commission rule before asking to go live. With no visible rule, your page advertises no maximum commission and you drop out of the payout filters.
• Ready to use creative assets. Upload banners, vouchers and product feeds from the program menu, under Medias, then Ads, Products Feeds or Vouchers. An affiliate who can publish the same day does publish the same day.
• A concrete description. Replace « market leader » with facts an affiliate can use: average order value, conversion rate, exclusives, seasonality.

Two points are strongly recommended but never checked by the application: tracking installed and tested, and creative assets available. So you can go live without them, but broken tracking will lose your network trust far faster than you earned it.

Three real situations

• You are launching your program. Fill in the page, install and test tracking, create a CPA rule, upload three banners, then turn the toggle on and email support.
• You are opening a new market. Add the country under Countries, write the description in the matching language, and remember the English tab becomes mandatory as soon as a non French speaking country is targeted.
• You are pausing recruitment. Turn the toggle off to disappear from the marketplace. Your existing partnerships carry on as usual.

Related articles

• Programs marketplace
• The Main Remuneration Models in Affiliate Marketing
• How to integrate a banner on Affilae?
• Testing click and conversion tracking
• 10 tips to find affiliates