C2S – GTM – Manual

Notes:

• Your program URL format must be set as a parameter.
• You can change the URL format by going to your programme settings and then editing the general settings.
• The affiliate tag for your website is different for each programme.
• The Affilae tag must be added to every page on your site, including the confirmation page.
• ⚠️ Do not send any personal data: examples include surname, first name or email address.
• Check your CSP configuration

CSP configuration (server-side):

"default-src 'self'; style-src 'self' 'unsafe-inline'; script-src 'self' 'unsafe-inline' https://static.affilae.dev4.kaizen-developments.com/; img-src 'self' https://static.affilae.dev4.kaizen-developments.com/ https://lb.affilae.dev4.kaizen-developments.com/; frame-src 'self' https://lb.affilae.dev4.kaizen-developments.com/; connect-src https://lb.affilae.dev4.kaizen-developments.com/"

Installation of GTM

Follow Google’s official documentation to install and configure the GTM container: support.google.com/gtm

Adding the Affiliate tag (click tag)

• Log in to your GTM account and go to Workspace ➜ Tags.
• Click New to create a tag.
• Settings:
• Name: e.g. Affilae – Click Tag
• Tag configuration: select Custom HTML.
• Code: copy and paste your Affilae script, available in your programme under the Tracking tab ➜ Custom Integration ➜ Track Clicks.
• ⚠️ Important: update the _ae variable with your programme ID (e.g. 5f03acf00000000000000000).
• Trigger: select ‘All pages’.
• Save and publish.

Conversion tracking tag

Create the dataLayer variables

For each conversion data point, create a variable

Conversion ID

• Variables ➜ New
• Name: dl_conversion_id
• Type: Data layer variable
• Variable name: dl_conversion_id (depending on your data layer)
• Version: 2

Amount excluding VAT

• Variables ➜ New
• Name: dl_conversion_amount
• Type: Data layer variable
• Variable name: dl_conversion_amount (depending on your data layer)
• Version: 2

Additional variables (if necessary)

Repeat for: customer, payment, voucher, etc.

Create the trigger

• Triggers ➜ New
• Name: purchase
• Type: Usually ‘Purchase’ or ‘Custom Event’
• Configuration: depending on your conversion event
• Save

Create the conversion tag

• Tags ➜ New
• Name it
• Type: Custom HTML

Download the script

• In Affilae: Settings ➜ Tracking ➜ Custom integration ➜ ‘Track conversions’
• Copy the script
• Configure the variables: replace the values with your GTM variables.
• Trigger: Select ‘purchase’
• Save and publish

Multiple programmes

If you have multiple Affilae programmes:

• Create a new conversion tag for each programme (using different keys)
• Reuse existing variables and triggers where appropriate
• Test each programme individually

For example: The name of the data layer variable must be: ecommerce.purchase.actionField.id (the path must be complete).

Testing and validation

Before you start

GTM Preview Mode:

• Enable Preview Mode ➜ add a tracked link
• Test a complete user journey (click ➜ conversion)
• Check that the tags are firing

DataLayer variables:

• Check that your variables are retrieving the correct values
• Test with live data

In Affilae:

• Check that clicks are being reported
• Check that conversions are being reported
• Check the amounts and data

Help

Is the tracking not working?

• Untracked clicks: check the Program_ID
• Missing conversions: check the dataLayer variables and the KEY.
• Empty variables: check the variable names in your dataLayer.

 
Support

• Follow these step-by-step instructions
• Contact Affilae support with details of your settings.