S2S – Appsflyer

Notes

• The URL format of your program must be S2S: this allows the program to switch tracking links into redirection, and to validate the conversion server-side.
• You can change the URL format by going to your program settings, then editing the general parameters.
• You can do this in your program configuration, under the General Settings section.

How it works

• Click ➜ Collected via the Affilae redirection link.
• Conversion ➜ AppsFlyer automatically sends the data to Affilae.

Integration steps

Configure AppsFlyer

➜ Add Affilae as a partner

• In AppsFlyer, go to the Partnerships section.
• Add Affilae as a new partner.

📖 AppsFlyer Guide

Configure for each app (iOS/Android)

• Add an “Affilae Key” in the general settings.
• This key must match the events you want to track.

Set up events

• List all events to be tracked (installation, purchase, etc.).
• Associate each event with the correct Affilae key.

📖 AppsFlyer Events Guide

Retrieve the OneLink

• In AppsFlyer, go to Attribution Link.
• Copy the OneLink (example below):

https://app.appsflyer.com/com.appsflyer.adNetworkTest?pid=affilae2_int&af_siteid={affiliateId}&af_c_id={programId}&af_click_lookback=7d&clickid={ClickID}

Configure Affilae

• In Affilae, go to Configuration.
• Open the General Settings section.
• In Tracking URL customization, paste the AppsFlyer OneLink.

Final Test

• Test a click on mobile.
• Check that AppsFlyer receives the click.
• Install the app and trigger an event.
• Verify that the data is correctly sent back to Affilae.