C2S – GTM – Templates

Notes:

• The URL format of your program must be set as a parameter. You can change the URL format by going to your program settings and editing the general parameters.
• ⚠️ Do not send personal data: examples include first name, last name, or email.
• Regular updates to our tags. Check your notifications on the template to perform updates.

Install the Affilae Click Tag

Add the Affilae template

• Log in to Google Tag Manager
• Go to Templates ➜ Search in Gallery
• Search for Affilae and add “Affilae – Click Tag”

Create the click tag

• Go to Tags ➜ New
• Name your tag
• In Tag Configuration, select Affilae – Click Tag
• Enter your Affilae Program_ID
• In Triggering, select All Pages
• Save and publish

Where to find your Program ID? Affilae Admin ➜ Configuration ➜ Tracking ➜ Integrations with an Affilae module

Install the Conversion Tag

Create conversion variables

• Go to Variables ➜ New
• Create the following variables (type: data layer variable available in your dataLayer):

➜ dl_conversion_id ➜ Unique order number
➜ dl_conversion_amount ➜ Net sales amount (excluding taxes and shipping)
➜ dl_conversion_currency ➜ Currency (EUR, USD, etc.)

⚠️ The names must exactly match those on your site’s dataLayer. The variables above are examples.

Create the trigger

• Go to Triggers ➜ New
• Name: Purchase
• Type: Custom Event
• Configure it for the confirmation page

Add the conversion template

• Go to Templates ➜ Search in Gallery
• Add “Affilae Conversion Tag”

Create the conversion tag

• Go to Tags ➜ New
• Name: Affilae – Conversion
• Fill in the fields with your variables:
• Key: your Affilae key
• Conversion ID: {{dl_conversion_id}}
• Conversion Amount: {{dl_conversion_amount}}
• Conversion Currency: {{dl_conversion_currency}}
• Trigger: select your trigger (e.g., purchase)
• Save and publish

For instance: the data layer variable name must be: ecommerce.purchase.actionField.id (the full path must be specified).

Finalization

• Publish the tags
• Test the tracking

Help

Tracking not working?

• Check that the tags are correctly installed
• Ensure the variables are correctly mapped, along with your Program_ID and KEY
• Test with a real order
• Contact Affilae support with your configuration details