Affiliate Match AI — Affiliate Guide

Partnership Strategy

Find partnerships that are a good fit for you, thanks toMatch AIon Affilae. Integrated into your Affilae space (partnerships, links, reporting), Match AI cross-references the affinity of your community and the business potential of programs for less prospecting and better targeted partnerships, at the right time.

1. Introduction to the main interface

Key interface elements:

• 1. Results:The programs are ranked in order of relevance (up to 200 results).
• 2. Filters:Allows sorting by country, category and sorting method.
• 3. Configuration :Settings area to fine-tune your own Match AI profile.
• 4. Profile:Indicates the currently selected affiliate profile (e.g.,brunechocolat).
• 5. Map:Each box represents a program. Click on it to open its detailed information sheet.
• 6. Badge :Graphically indicates the level of correspondence (Very relevant, Relevant, To be explored).

How does the ranking work?

The final score combines three essential pillars:

1. Editorial fit (Affinity):Analysis of your universe, your audience and your formats.
2. Performance (Business) :Evaluation of the program’s compensation, conversion rate and EPC (Earnings Per Click).
3. Volume :Quantity of data available to make the algorithm reliable.

2. For whom and for what purpose?

Match AI adapts to your profile and strategy to save you time. Depending on your primary acquisition channel, the tool highlights the most critical indicators for you:

• Creators & Influence (Brand Awareness & Content):For Instagram, TikTok, YouTube… the focus is on brands aligned with your community for authentic collaborations.
• Publishers & Media (Editorial Affinity):For blogs, thematic sites and comparison sites, priority is given to the universe and traffic so that the theme perfectly matches your content.
• Good deals & Bottom of the tunnel (Business potential):For coupon or cashback sites, the focus is on ROI: high remuneration, high conversion and programs that have historically performed well.

3. Configure and optimize your profile

The quality of AI recommendations depends directly on the information provided in your Affilae profile. The more accurate it is, the more relevant the suggestions will be.

• Affiliate Type:It is automatically detected from your platform. This is the main criterion because it determines which advertiser objectives you are eligible for and visible to (matching matrix).
• Content formats:They refine the results on your end by selecting what you actually publish (e.g., Stories, Posts, Newsletters).
• People & Audience:They allow you to match your profile with brands targeting the same audience (e.g., young professionals).
• Regularly updated:Remember to review this information whenever your business or target audience changes.

Automatic eligibility matrix (Examples):

4. Analyze the detailed program description

Before applying or contacting an advertiser, click on a card to analyze the reasons for the match and assess the financial viability of the partnership.

What you need to check on the form:

1. The “Why this match?” insert:The AI ​​details the common points in text (e.g., sharing the “Young professionals” persona sensitive to organic products, compatibility with visual carousel formats, solid revenue potential).
2. Performance Statistics (over 90 days):Analyze theEPC (Earnings Per Click), le conversion rateThe means and thesales volumeoverall to assess your potential profitability.
3. Rules and conditions:Familiarize yourself with the categories, target countries, permitted advertising levers, and commission rules before taking any action.

5. Refine your search using filters

The filtering options allow you to build ashortlistoperational by modifying the underlying intent of the algorithm:

• Affinity Mode:Prioritize proximity to your theme and editorial universe as much as possible.
• Balanced Mode (Default):Offers the best compromise between editorial similarity and financial gain potential.
• Income Mode:Aggressively promotes programs that convert best and generate the most ROI, even if they are a little further from your usual theme.

6. Tips for going further

To maximize the effectiveness of Match AI throughout the year, follow these best practices:

1. Feed the AI ​​with your life news:A static profile yields static results. If you experience a significant event (pregnancy, moving, marriage, a major trip), explicitly mention it in your positioning description and buyer personas. Brands targeting these niches will find you immediately at the right time.
2. Anticipate seasonality:As the major shopping events approach (Black Friday, Sales, French Days), switch your filters to the ranking.Revenuesand select strategic product categories to capture the best deals.
3. Refresh your profile before each campaign:Before launching a new wave of content or a new editorial season, spend 5 minutes updating your tags to get a list of recommendations perfectly synchronized with your current objectives.