Madura: a fresh brand identity driven by affiliate marketing

50 years of design, a French interior decoration brand.

Initially specializing in curtains, Madura has expanded its other product categories (home linen, furniture, cushions, and decorative items) to offer every style, color, and material. The brand is renowned for its patterns, ranging from simple to original, high-end to highly technical, traditional to contemporary, while always maintaining a sharp focus on quality.

The challenge

Activating new sources of visibility and traffic

• Premium migration: within a global rebranding context, Madura migrated its affiliate setup to build a completely new, premium program.
• Top-funnel diversification: diversifying the media mix by testing new top-of-funnel levers capable of generating high-quality traffic.
• Efficiency control: maintaining a strict target ROI throughout the transition.

The objectives

• Uniting a network of upper-funnel partners to guarantee brand awareness goals and drive new customer acquisition.

The strategy

Tactical activations

• Migration and program cleanup: onboarding historical partners who bring genuine value to the funnel while removing inactive promo code partnerships.
• Commission tier optimization: updating the payout structure by defining specific commission rates based on the type of partnership and the conversion value of the visitors.
• Traffic generation testing: launching new levers focused on visibility and traffic, including email marketing, comparison engines, and media sites.
• Seo and awareness focus: prioritizing continuous, long-term media articles and editorial placements across major specialized home decor audience hubs.