Product Feed Specification

Product data feed specification



Before Starting – Overview


A Product feed / Data feed allow you send structured, and up-to-date product informations. Usually use on price-comparison websites.

A product data feed makes it quick and easy to load information about your products, you can make it available to publishers to help you attract customers. Probably you already use this format with Google Shopping.

One of the big point of a product feed is the structured nature of the datas. Structured fields make it easy for price-comparison websites and other publishers use it, to index your data.

There are several data feed formats that publishers accept. These include CSV, plain text (txt), and XML.

Services like Datafeedwatch, Godatafeed, Channable, or also Productsup make it easy to manage feeds for many publishers and channels. Thus, ensuring you enabling you to optimize your data feed and keep it live. (This could be once a week, once or many times a day.)

So we advice validate with your partners they data product feed specifications.


Product feeds and Affilae


Thanks to Affilae you manage a large kind of affiliates and probably some of them use product feeds to recommend their advertisers.

Affilae allow you upload your data feed and track by publisher conversions related to your product feed.


Tips – make sure you take care of these key points:


  • Product name
  • Reference
  • Product category
  • Price
  • Shipping details
  • Product url
  • Image urls
  • product description
  • Availability
  • Time delivery
  • Additional attributes
  • GTIN Code: UPC / EAN / ISBN
  • Brand
  • SKU


If you need assistance in the process, please contact our support.