How to boost your influencer sales growth through affiliate marketing

Aime, a beauty routine combining cosmetics and dietary supplements: it’s not about being the most beautiful, it’s about being the most healthy you. Founded in 2018 by Mathilde Lacombe, the brand Aime offers an inside & out beauty routine featuring probiotic-based supplements. Because we believe that the outward appearance of our skin is closely linked to our internal health. Simple, clean, effective. Made in France.

The challenge:

Objectives and constraints

The primary focus was to build a community of real brand advocates while protecting brand equity:

• Brand ambassador framework: creating an exclusive ambassador program for Aime while maintaining strict control over the brand’s premium image.
• Long-term authenticity: focusing on organic, long-term creator endorsements while completely excluding one-off or sponsored “one-shot” posts.
• Aggressive growth targets: meeting a strong growth objective with the aim of generating over 6% of total e-commerce website revenue.

The means:

Levers tested

The channel mix heavily favored social platforms where community trust and visual storytelling are strongest:

• Influencer marketing (Instagram and YouTube): 90%
• Specialized media and blogs: 10%

The strategy:

Tactical activations

The execution centered on securing long-term commitments and ensuring genuine product affinity:

• Framework agreements: setting up strategic master deals to transform affinity publishers and creators into true spokespersons for the brand.
• Authentic product testing: onboarding exclusively profiles who were genuinely won over by Aime products and used them in their actual daily routines.
• Network animation and engagement: nurturing, retaining, and motivating the partner network during key brand highlights and launches, supported by dedicated promo codes.