Retail affiliate network strategy: how Rip Curl boosts conversions

“The ultimate surfing company.” Market leader in surfing wetsuits.

Born in 1969 in the cold waters of Bells Beach, Australia, Rip Curl is recognized and respected by surfers all around the globe. Always searching for new waves, exploring uncharted reefs, unknown tracks, or unridden ramps, Rip Curl is dedicated to equipping you with the best gear possible! RipCurl uses a diversified retail affiliate network strategy to boost its sales.

The challenge: A retail affiliate network strategy

Objectives and constraints

• Incremental growth: capturing additional traffic and conversions in a market that is already highly performing (FR).
• Channel diversification: expanding acquisition channels while strictly maintaining a target ROAS.
• Media mix expansion: increasing the overall share of affiliate marketing within Rip Curl’s global e-commerce media mix.

The means:

Levers tested

• Influencer marketing
• Media and blogs
• Display and native advertising
• Specialized and generic comparison engines
• Promo codes
• Cashback platforms

The strategy

Tactical activations

• Test & learn sur l’ensemble des leviers proposés par la team Affilae : Médias, Native, Influence, Emailing, etc.
• Orientation SEO avec des intégrations médias et blogs en Do Follow.
• Relai des temps forts auprès des partenaires (Marronniers et nouvelles collections, etc.).