Influencer affiliate marketing: how Angarde boosts e-commerce growth
Boosting sales by launching a dedicated program tailored for influencer partnerships
Angarde, a young footwear brand, aims to bring common sense back into our consumption habits. Together with its community, the brand reimagines timeless footwear classics to make them more durable, more comfortable, and, above all, more eco-friendly. Every model is handcrafted in Spain or Portugal using recycled materials. The style is minimalist, the chic is casual. At the end of their lifecycle, all Angarde shoes can be returned for free to be fully recycled.
The challenge: objectives and constraints
The main focus was to create a brand-new performance acquisition channel driven by creators:
- Building from scratch: launching a dedicated affiliate program from the ground up to drive sales.
- Streamlining recruitment: facilitating partner onboarding to easily scale the network of influencers and affiliates.
- Fostering creator loyalty: rewarding affiliate engagement and uniting creators around a solid, long-term partnership program.
The means: levers tested
The acquisition mix focused almost exclusively on content creation to preserve the brand’s sustainable identity:
- Influencer marketing: 98% of partnerships
- Blogs and media: 2%
The strategy: tactical activations
The execution combined sharp seasonal sourcing with performance-driven financial incentives:
- Bespoke partner sourcing: running targeted talent recruitment to secure widespread brand visibility during crucial year-end shopping peaks.
- Exclusive promo codes: integrating dedicated vanity codes to emphasize exclusivity and value within each influencer’s community.
- Tiered commission structures: negotiating performance-based agreements focused on commission payouts, featuring tiered rate increases tied directly to sales volumes.
