Influence marketing: engaging a Crew of content creators

Nooānce: a perfect synergy between high-potency skincare actives and next-generation Beauty Tech.

Launched in September 2022, Nooānce is the specialist in augmented anti-ageing skincare, offering 100% French formulations. Working with partner laboratories across France, Nooānce selects the most relevant ingredients for the planet, for skin respect and for their customers.

The challenge

Goals and constraints:

• Increase brand awareness and continue building the Nooānce story through content creator recommendations.
• Support the continued development of the brand and its ranges by enabling partners to communicate with transparency, freedom and simplicity.
• Measure influence partnership performance in real time.
• Centralise commission billing within a third-party platform for greater simplicity and transparency.

The means

Levers tested:

• Program 100% based on influence partnerships.

The strategy deployed

Tactical activations:

• Creation of a Nooānce brand ambassador program.
• Recruitment and onboarding of this influencer crew onto the Affilae platform.
• Identification of top partners and definition of a tailored commission plan to reward their contribution.
• Guarantee of authentic brand promotion with no content contractualisation, recurring commitments or fixed fees.