Ethical affiliation: amplify your social impact while boosting your sales

How can Label Emmaüs’s ethical affiliate program reinforce its social mission while boosting its revenue?

Label Emmaüs, launched in 2016, is an online sales platform created by the Emmaüs Movement to promote responsible and solidarity-based consumption. This initiative enables Emmaüs structures and social and solidarity economy (SSE) organisations to sell their products online, while supporting the professional integration and reintegration of people in difficulty.

The challenge

Goals and constraints:

• Limited visibility: difficulty reaching a wide audience outside traditional sales channels.
• Limited resources: lack of financial and technological means to develop its partnership program.
• Perception of second-hand products: consumers often have a negative perception of these products.

The means

Levers tested:

• Influence.
• Blogs and specialist media.
• Price comparison sites.
• Cashback.
• Promo codes.

The strategy deployed

Tactical activations:

• Affilae adapted its support pricing to back Label Emmaüs’s commitment as a social and solidarity economy structure.
• Partner sourcing exclusively aligned with brand values, via Affilae’s publisher marketplace and the Kolsquare partner platform.
• Creation of a Label Emmaüs brand ambassador program, with annual framework agreements.
• Customised gifting to ensure authenticity: each influencer selects their own products directly.
• ROI measurement and analysis to implement tailored influence strategies based on program objectives.