Samboat - Affilae

Case Study

Samboat

Internalise your affiliate program while diversifying your acquisition sources

N°1 in Boat Rental for individuals and professionals

Samboat’s mission: to democratize boating, from the novice to the experienced skipper, anyone should be able to find the boat that suits them. The leader in online boat rentals, SAMBOAT is committed to 4 things: democratizing boating, allowing as many people as possible to get away from it all, digitizing the world of boating and making captains aware
of the ecological impact that a boat trip can have on the maritime ecosystem.

Challenge

Diversifying online acquisition channels

Create and develop a network of affinity partners, in complete autonomy for SamBoat, managed
internally by the country teams.
To offer the brand a real competitive advantage and a unique visibility.

Deployed strategy

Creation of a program for each of the brand’s European markets to build a network of partners, by market.
Challenge the fixed cost remuneration of the major layers in the travel market in order to lead them towards a much more profitable CPA remuneration for them.
Provision of a feed listing the boats so that the advertisements are displayed automatically on all the partners sites (+ 500% CTR).
Negotiating long-term partnerships to create a win-win relationship.
Implementation of double tracking acquisition levers to refine the understanding of the contribution of various levers and adapt the targeting of campaigns.

Objectives

To significantly reduce the brand’s dependence on SERPs (Search Engine Result Page), i.e. natural
referencing (SEO) and paid referencing (SEA)
More particularly on Google Ads’ SEA acquisition
campaigns

Deployed strategy

Creation of a program for each of the brand’s European markets to build a network of partners, by market.
Challenge the fixed cost remuneration of the major layers in the travel market in order to lead them towards a much more profitable CPA remuneration for them.
Provision of a feed listing the boats so that the advertisements are displayed automatically on all the partners sites (+ 500% CTR).
Negotiating long-term partnerships to create a win-win relationship.
Implementation of double tracking acquisition levers to refine the understanding of the contribution of various levers and adapt the targeting of campaigns.

Objectives

To significantly reduce the brand’s dependence on SERPs (Search Engine Result Page), i.e. natural
referencing (SEO) and paid referencing (SEA)
More particularly on Google Ads’ SEA acquisition
campaigns

Results

250

active affiliates recruited in less than 2 years

5 %

of turnover in less than 2 years represented by Top of funnel actions

+20 %

of traffic in 2021 via affiliates

+500

articles that referrers to Samboat

Damien Delbrel, Head of Marketing

Samboat

Very quickly, affiliate marketing became an obvious and even a successful example for the marketing team.

There is no secret to running a program at its best: a commission model adapted to each person and a strong human relationship!

I highly recommend Affilae for : Its very competitive price positioning, The technical quality of the platform – far ahead, of its time, Affilae is today a trend setter and not a follower, Simple to use, I have trained all my teams to manage their program for their country, Its network of affiliates specialised in TRAVEL, The beneficial commission sharing and weight management system for the deduplication of sales.

Alexandre Dos Santos, CEO

Affilae

We are delighted to have Samboat as a client, for several years now, Damien has managed to build a model affiliate program, homogeneous and naturally anchored towards the Content to Commerce.

A force that pushes Samboat to the top of our travel programs. The best advice we can recommend to everyone is of course to recruit dynamic partners throughout the life of the program and before the peak periods… But also and above all an active and animated affiliate network for sustained recurring performance. Recurring business, a grail within reach!

Babymoov