Weekendesk transforms customer acquisition with a sustainable affiliate strategy focused on the top of the funnel
Weekendesk, an escape just around the corner.
Since its launch in 2005, Weekendesk has established itself as a key player in local and short-distance tourism. With a presence in France, Belgium, Spain, and Italy, this platform makes it easy to book thematic stays at attractive rates. Weekendesk offers the opportunity to experience memorable getaways close to home, providing all-inclusive travel deals for guaranteed escapes.
Objectives and Constraints
- Diversify acquisition sources and drive traffic to the site from specific audiences.
- Source a wide range of publisher sites and build strong relationships with these specialized content creators.
- Ensure a quality affinity media mix to strengthen the brand awareness of Weekendesk.
“In my opinion, the advantage of working with a platform like Affilae is the considerable time savings. Managing an affiliate program is complex, and we have access to many partners that we wouldn’t have without Affilae.
Since November, we’ve been testing the influence part in collaboration with the branding team and Affilae. We had tested activating a few profiles on our own, but the initial results are better with Affilae (using tracked links).
Our next objective is to launch the program in Belgium. I lack the time to find the right partners and the knowledge of the market, so we rely on Affilae to help us with this.
The platform is quite intuitive, easy to use, and performance analysis is facilitated.
A great team!”
“I am delighted to support Weekendesk in building and optimizing their affiliate strategy. Together, we have implemented an effective program that drives quality traffic during key periods and creates long-term partnerships with travel blog publishers.
We have created a pool of loyal and dynamic partners who relay Weekendesk’s promotional offers and integrate the brand’s stays into their new content.
Recently, Weekendesk decided to go further by entrusting us with influencer collaborations, demonstrating that it’s possible to combine branding and performance marketing.
It’s a daily pleasure to collaborate with Antoine and the entire Weekendesk team, and the opening of the Belgian market is a new challenge to tackle.”
“Collaborating with a renowned brand like Weekendesk in the French and Belgian markets is an exciting challenge.
I particularly enjoy developing tailored strategies for each market, using varied and targeted approaches.
Weekendesk’s reputation allows us to mobilize a wide network of publishers, contributing to the effective expansion of our two affiliate programs.
By working closely with these publishers, we can establish strong partnerships that benefit both Weekendesk and the publishers. This not only increases the brand’s visibility but also generates significant conversions and strengthens customer loyalty in these key markets.”