Tediber - Affilae

Case Study

Tediber

Engage top funnel partners by creating an affiliate program with first click attribution

Teddy or not tedi ? Tediber was inspired by your childhood Teddy Bear to appeal to the best of your imagination.

The brands ambition is simple : changer the life of thousands of people, by making an incredible mattress easily and simply accessible to everyone. Tediber has thus become the first French brand of essential sleep products, functional, sustainable, responsible, for the whole family, sold at the right price and manufactured near you. Word of mouth is extremely positive, with over 48,000 reviews and over 150,000 mattresses sold!

Challenge

Responding to a strong growth and ROI challenge.
While enhancing the value of partnerships that generate the first point of contact with qualified, targeted audiences that are committed to the
values of the Tediber brand.

Deployed strategy

Activation of numerous highlights at key times (product launches, specific offers) in order to
recruit, diversify (Test & Learn) and integrate profitable partnerships at CPC and fixed costs.
(Influencers, blogs, generalist/specialist media, display…).
Maximisation of partnerships with the main French specialised comparators of the Bedding
and Home markets.
Regular renewal of partnerships with new influencers, in order to compensate for the lack of
repeat purchases in the bedding sector.

Objectives

Optimise top of funnel acquisition performances
To generate high visibility for the Tediber brand,
while controlling costs.

Deployed strategy

Activation of numerous highlights at key times (product launches, specific offers) in order to
recruit, diversify (Test & Learn) and integrate profitable partnerships at CPC and fixed costs.
(Influencers, blogs, generalist/specialist media, display…).
Maximisation of partnerships with the main French specialised comparators of the Bedding
and Home markets.
Regular renewal of partnerships with new influencers, in order to compensate for the lack of
repeat purchases in the bedding sector.

Objectives

Optimise top of funnel acquisition performances
To generate high visibility for the Tediber brand,
while controlling costs.

Results

41%

of conversions, represented by Influence and specialised sites

a volume of conversions multiplied by 5, between the first year of the program and the second*

+ 383 %

a turnover increase between the first year of the program and the second*

* January to November 2021 vs 2020

Maude Haese, Acquisition manager

Tediber

Affiliate marketing is one of the top levers in the home market! Tediber has chosen to launch an affiliate marketing program purely ROIste, First Click in order to focus on early funnel activations.

With us there are no voucher codes or cashback, we work with affinity partners such as influencers & media, at advantageous and competitive rates. We are in a real Win-win partnership with Affilae, which stands out from its competitors with its commission-free business model.

The Affilae team is reactive and proactive, we work hand in hand on strategy and operational implementation, with a detailed plan for the year.

Hannah Socard, Account Manager

Affilae

We are very pleased to support the Tediber brand in the development of its affiliate programme. We work hand in hand with the Tediber team to grow their turnover, while controlling the return on investment.

Together, we have put in place an affiliate marketing strategy allowing us to work on the top of the conversion funnel with a particular focus on Influence and Media, while maximising our presence on all the specialised comparison sites.

As a source of proposal, we try to offer the brand personalised support on a daily basis, based on listening and transparency.

Nuoo

Wonderbox