Develop acquisition channels by strengthening the affiliate program of a B2B brand in a highly competitive sector.
Shine to Simplify Entrepreneurship: A 100% online professional account designed to simplify the daily life of entrepreneurs.
Shine’s Goal: To simplify the financial and administrative management for freelancers and small businesses (SMEs) with an all-in-one, centralized tool: accounting, invoicing, insurance, expense management… and also high-quality, human support with great availability through a customer service accessible 7 days a week.
Objectives and Constraints
- Primary Growth Goal: Increase the volume of active customers.
- Communication: Inform partners about the evolution of the Shine product to better meet our conversion goals.
- Partnership Management: Manage partnerships and new integrations while ensuring a competitive level of profitability.
In just under a year, we have successfully restructured the Shine affiliate program with a new approach and publisher strategy. The first step was to revise the publisher commission rules, adapting them to Shine’s new features. This allowed us to increase the program’s average EPC within a few months and maintain a strong relationship with our top publishers. Simultaneously, through ongoing actions, we continue to expand our network of publishers by positioning Shine with new market players! By working hand in hand with the Shine teams and establishing a tripartite relationship between the advertiser, publisher, and Affilae, we are building a long-term collaboration based on trust with our partners!