How to ensure ambitious growth and target ROAS in the sportswear market with affiliation?
Rip Curl, «Ultimate Surfing Company ». Market leader in wetsuits.
Born in 1969 in the cold waters of Bells Beach, Australia, Rip Curl is recognized and respected by surfers around the world. Whether you’re looking for new waves, uncharted reefs, uncharted runs, or untapped ramps, Rip Curl has you covered!
Objectives & Constraints
- Get additional traffic and conversions in an already growing market (FR)
- Diversify acquisition channels while maintaining a target ROAS
- Increase the share of affiliate marketing in the overall media mix of the Rip Curl e-commerce site
Affiliate marketing was launched at group level two years ago in all these regions (USA, AU, EU). We decided to focus initially on the French market, as this buoyant market presents a real challenge for reaching new consumers and obtaining better brand visibility.
Laurent, our Account Manager, was ultra responsive in organizing the first strategic meetings and setting up the program, which was launched in a few days!
Affilae offers an intuitive and transparent dashboard with all the KPIs. The team is very proactive, which allows us to regularly test new growth levers.
With Rip Curl, we started “from scratch”: no program was pre-established in Europe.
The strategy at the launch of the program was to develop the network of prescribers while maintaining a target ROI. We were able to meet these requirements from the first year of support.
It’s a pleasure to work with the Rip Curl teams: the delegation of the program management is done with complete confidence, Jeremy is always listening to new partnership proposals but also to tests of new levers.
We are launching the DE market in 2023 together, hopefully with the same success as the FR program!