Nuoo - Affilae

Case Study

NuooBox

Engage and retain Influencers with the brand by creating an ambassador program

The Natural and Organic Beauty expert, with a 100% green philosophy. In the world of beauty boxes, the Nuoo brand is clearly one of the most popular in the “Natural Beauty”category.

Nuoo was born from the contraction of “Nude” and the “O” of “Organic” and “Oxygen”. As a young French family business, Nuoo has created a unique natural beauty universe, in order to share its natural beauty discoveries with as many people as possible, and to help all those who are looking for healthier and more sustainable cosmetics.

Challenge

The main challenge: to meet a strong annual growth target of over 60% of turnover.
Secondary challenge: to create different types of product categories: Eshop and subscription
with boxes, depending on the brand’s highlights.

Deployed strategy

Increase the number of affinity publishers, especially influencers, by proposing a promotional strategy that enhances their value, via dedicated promotional codes.
Activate framework deals to turn affinity publishers into true brand advocates.
Challenge the traditional remuneration grids by allocating remuneration increases by level of
monthly sales for top publishers.
Promote the different types of product categories (Eshop and Box subscription) according to seasonality and the brand’s commercial operations.

Objectives

Create a dedicated ambassador program for Nuoo to enhance the value of historical partnerships, their contributions and engage influencers with the brand.
To animate, motivate and develop the loyalty of the network, in particular on commercial highlights which are relayed by a majority of partners.

Deployed strategy

Increase the number of affinity publishers, especially influencers, by proposing a promotional strategy that enhances their value, via dedicated promotional codes.
Activate framework deals to turn affinity publishers into true brand advocates.
Challenge the traditional remuneration grids by allocating remuneration increases by level of
monthly sales for top publishers.
Promote the different types of product categories (Eshop and Box subscription) according to seasonality and the brand’s commercial operations.

Objectives

Create a dedicated ambassador program for Nuoo to enhance the value of historical partnerships, their contributions and engage influencers with the brand.
To animate, motivate and develop the loyalty of the network, in particular on commercial highlights which are relayed by a majority of partners.

Results

+ 73 %

of turnover YoY

+ 29 %

of sales YoY

20.4 %

of the global turnover, represented by Affiliate marketing

95%

of the traffic generated by the affiliate program, represented by the affinity lever*

*2020 vs 2019

Yoan Bourgeois, Growth Manager

Nuoo

We launched the affiliate program with a view to creating a dedicated ambassador program for NUOO […]. As an advertiser with a strong presence on social networks, the greatest benefit of Affilae is being able to track influencer campaigns from A to Z, from the first click to the sale!

It is also an excellent way to build solid partnerships […] and to build a long-term influence strategy. This has paid off for NUOO with a loyal network for more than two years, which is still growing.

Camille Zoulikian, Account Manager Senior

Affilae

Our affiliate program offers a unique, influencer-focused collaborations, for results that are growing everyday. We were able to leverage the power of influencers to generate increased visibility and brand awareness through a number of different focuses.

Furthermore, our solid strategic approach guarantees optimized conversions and a targeted return on investment for our partners.

The collaboration between NUOO & Affilae is synonymous with trust, performance and evolution. It’s a real pleasure to work with Yoan and his team.

Madura

Tediber