Influence Marketing: Engaging a Crew of Content Creators 100% Performance-Based
Nooānce: a perfect synergy between potent active ingredient skincare and next-generation Beauty Tech.
Launched in September 2022, Nooānce specializes in enhanced anti-aging care, offering 100% French formulations. With partner laboratories across France, Nooānce selects ingredients that are most beneficial for the planet, skin respect, and their customers’ needs.
Objectives and Constraints
- Increase brand awareness and continue the Nooānce story through content creator endorsements.
- Further develop the brand and its ranges by enabling partners to communicate with transparency, freedom, and simplicity.
- Measure influencer partnership performance in real-time.
- Centralize commission invoicing within a third-party platform for simplicity and transparency.
Our challenge is to continue writing the story of the Nooānce brand, which has experienced significant growth since its launch!
We created an affiliate program primarily to operate transparently and compensate influencers based on the sales they generate.
Content creators were already talking about the brand spontaneously, so we thought it fair to offer them an affiliate program to reward them with commissions. The Affilae Dashboard allows us to track all statistics live.
In just a few months, Nooānce successfully launched a 100% performance-based influencer marketing strategy, becoming a flagship influencer program of 2023.
The Affilae platform allows Dorothée to onboard her influencer network, measure performance, and reward content creators with a custom commission plan based on generated sales.
Unique to the program: as loyal customers of the brand themselves, Nooānce partners have total autonomy over the content they share with their community, ensuring authenticity, transparency, and simplicity.