How to take advantage of the 2023 influence law to launch your 100% influence affiliate program?
- The brand’s influence strategy was reaching its limits with paid collaborations and difficulty tracking sales.
- Desire to streamline internal work processes and reduce intermediaries.
- Facilitate performance measurement of partnerships with content creators and manage based on ROI.
- Program launch in February 2023, coinciding with the adoption of the Influence Law on June 1, 2023.
The positive legal context of the Influence Law has allowed us to change the mindset of some influencers who were reluctant to disclose affiliate links and/or compensation.
Affiliate marketing is now embedded in influencer habits, and there is definitely no shame in doing affiliate marketing! It even reassures content creators, as using tracked links allows them to monitor their performance in real time and ensure regular compensation.
Affilae’s support has been excellent, both from Zoé, our business development manager, and from the support team, which showed great responsiveness with the successive installations of WooCommerce and Shopify!
The Affilae advantage? The dashboard and reporting tools, which allow us to access our key KPIs, including the ROI of our influence partnerships.
At Maison Stella & Suzie, a significant focus has been placed on influencer marketing since the brand’s launch. During our discussions, it became clear that the teams needed a tool to identify and reward their top ambassadors and refine their overall strategy. Quickly convinced by our tracking solution, Léa was able to almost autonomously create an account, onboard her network of influencers, provide them with tracked links, and integrate this new tool into her daily routine. In a few months, the brand significantly boosted its revenue and the role of influence within its media mix. As a result, both the teams and the influencers have a transparent and intuitive tool to focus on the essence of their partnership.