Ethical Affiliate Marketing: Amplify your social impact while increasing sales
How can Label Emmaüs’ ethical affiliate program strengthen its social mission while boosting revenue?
Launched in 2016, Label Emmaüs is an online sales platform created by the Emmaüs Movement to promote responsible and solidarity-based consumption. This initiative allows Emmaüs structures and social and solidarity economy (ESS) companies to sell their products online while supporting the professional integration and reintegration of people in difficulty.
Objectives and Constraints
- Limited visibility: Difficulty reaching a wide audience outside traditional sales channels.
- Limited resources: Lack of financial and technological means to develop its partnership program.
- Perception of second-hand products: Consumers often have a negative perception of these products.
Affilae has enabled us to reach a wider audience while respecting our ethical values. Their support has been crucial in continuing to develop our affiliate program and achieve our goals.
With limited communication budgets, it became difficult for us in 2024 to maintain support for our affiliate program.
To continue improving our brand awareness and highlight ethical e-commerce, the Affilae team spontaneously chose to support us by adjusting their pricing and offering a significant commercial gesture!
Without this, we would have continued with self-managed affiliation, missing out on the team’s expertise.
“It has been a great pleasure to collaborate hand in hand with the Label Emmaüs team for the past year. Supporting such an iconic brand in its responsible commitment with the launch of their affiliate program has been incredibly satisfying.
Iris quickly trusted us to establish partnerships, prioritizing top-funnel publishers (influence, blogs, media) to amplify Label Emmaüs’s committed and solidarity message.
Our mission with this brand is to find partners who share Label Emmaüs’s eco-responsibility values and are willing to collaborate long-term.”
It is a pleasure to work with Label Emmaüs, an ultra-committed, human brand that communicates differently than what we typically see on social media. Label Emmaüs is genuinely receptive to our tactical and operational recommendations.
We support the brand across all channels, especially in influence or partnerships, which can be more time-consuming to establish. We prioritize building sustainable and authentic partnerships. Publishers are more than happy to collaborate with a brand that has real values and an impact on our society.