Kiabi LINK turns its most loyal customers into true brand ambassadors.
This innovative solution enables nano- and micro-influencers to promote Kiabi (French clothes brand) through a performance-based model, rewarding their engagement and loyalty.
The Kiabi Community reimagines fashion as an interactive, participatory experience where everyone can get involved: sharing style tips, testing new products, co-creating collections, and inspiring others with their favorite looks.
Within this collaborative spirit, the “Kiabi LINK” program was launched, a genuine platform for nano and micro-influencers, known as the Linkers, to share Kiabi products with their communities and embody the brand every day.
🏆 Gold Award – “New Growth Drivers” category, Les Cas d’OR du Performance Marketing (France).
(A French industry award recognizing innovation in performance marketing.)
Objectives and Constraints
- Boost customer engagement on social media by rewarding story posts featuring Kiabi products and links to the official website.
- Drive online sales through an innovative, accessible partnership program for nano and micro content creators.
- Turn Kiabi’s most loyal customers into active brand ambassadors — a genuine, community-driven sales force.
- Expand the program internationally to support Kiabi’s global markets.
“Launching Kiabi LINK has been an exciting challenge. Our goal is to help customers generate extra income, support them with social selling training, and drive additional revenue while maintaining precise control over our marketing investments.
In just six months, we’ve learned a lot and made strategic adjustments to boost efficiency. The program shows truly promising growth!”
“The Kiabi LINK program offers members of the Kiabi Community an innovative, affinity-driven space to express themselves, all through our dedicated mobile app for content creators.
They can instantly share their favorite looks and fashion finds with their communities while being fully integrated into the brand ecosystem they love.
This opportunity sparked genuine excitement among participants, who quickly and enthusiastically embraced the program!”