How to onboard a cooperative of 300 stores into an affiliate strategy with JouéClub?
At JouéClub, we are big entrepreneurial kids.
Since 1952, JouéClub has been a cooperative of toy enthusiasts, dedicated to close customer relationships and local community involvement. As a French specialist in toys for the whole family, JouéClub, with 300 stores, offers a wide range of quality games and toys for everyone, prioritizing in-store actions over e-commerce.
Objectives and Constraints
- Diversify the media mix to reduce dependence on key levers such as SEA.
- Convince the cooperative of the relevance of this strategy through results.
- Activate a technical partner capable of controlling expenses according to commercial operations.
- Benefit from real-time dashboards to ensure complete transparency of activated partnerships.
“We issued a call for tenders and conducted a benchmark with several other affiliate platforms. Affilae was the only one to meet the brief’s budget constraints and offer a shared compensation between publishers. The great strength of Affilae is that the tool evolves with us; our capping constraints are communicated by Marine to the dev teams, and adjustments are deployed quickly!
I appreciate the collaboration because there is listening, trust, and exchange; it’s smooth. Our project was ambitious: convincing the cooperative to launch the affiliate program and making it a recurring lever of our online strategy. The results went far beyond our expectations, and it is with great pleasure that we continue the adventure in 2024 with Affilae.”
“The trust that the brand places in us, allows us to fully exploit the possibilities to energize the program.
Thanks to their open-mindedness, we are encouraged to propose innovative strategies, which are then refined based on the results obtained.
From the start of the program, this test & learn approach has enabled us to adjust our strategy to better meet JouéClub’s objectives. The brand’s flexibility and adaptability are major assets that make our work particularly stimulating.”
Collaborating with JouéClub, a recognized leader in the toy industry, is a rewarding experience. The excellent potential of their affiliate program and the trust placed in our team for its development greatly contribute to our enthusiasm.
JouéClub gives us carte blanche to implement all levers and strategies tailored to their goals, a mark of trust that promises shared success.
It is also very gratifying to renew our collaboration with Anne for 2024. Her continued trust in our ability to enhance JouéClub’s affiliate program is a constant source of motivation for our team.