Enriching the acquisition sources of a fair fashion apparel brand to meet the challenges of channel diversification and brand growth
Faguo, a French fashion brand, creates collections of shoes, clothing, and accessories within a “Fair Fashion” approach.
Launched in 2009, Faguo is committed as a mission-driven company to raise awareness against climate change.
With over 50 stores primarily located in city centers, Faguo offers timeless fashion for everyday adventurers, whether traveling the world, going on weekend trips, or simply heading to the office.
To make every step an adventure!
Objectives and Constraints
- Primary growth goal: maximize customer acquisition and retention to achieve revenue targets and maintain target profitability.
- Aim to develop the desirability and brand awareness of Faguo as a leading fair fashion brand.
- Challenge of targeting a hybrid and mixed audience while the customer base is predominantly male.
- Integrate Faguo into an omnichannel approach to ensure a consistent shopping experience for all customers.
- Ensure transparent and real-time tracking of program performance.
Three words to describe my partnership with Affilae: efficiency, pedagogy, and trust! Real-time access to the SaaS platform allows us to work independently, complemented by Mélanie’s support.
Our affiliate program achieved rapid and beyond-expected results, particularly with certain influencer partners we wouldn’t have identified without Affilae.
Affilae covers the entire funnel and can adapt our strategy with great flexibility. Ultra-responsive, Mélanie provides tailored action plans with a wide variety of partnerships (publisher types, formats, frequency, etc.), allowing us to pivot according to our challenges!.
It is a pleasure to work for Faguo, a brand that is committed, ethical, and human in its values, which is reflected in our collaboration. With Faguo, we activate the entire conversion funnel, allowing us to achieve a great ROI and vary our initiatives.
We build quality partnerships by creating relevant content for Faguo’s brand awareness on blogs and social media. Integration into shopping guides, display campaigns, and sharing the brand’s commercial operations drive quality traffic and boost conversions.
Anne-Sophie is both challenging and receptive to my recommendations, enabling us to test new partners and initiatives to achieve the 2024 growth objectives!
I am delighted to support Faguo in its affiliate strategy for the past year. Anne-Sophie is always receptive to our recommendations and gives us significant leeway to propose new levers and partnerships.
Each year, we work on restructuring the strategy by proposing new optimizations while staying aligned with Faguo’s image.
Moreover, working with such a committed brand is a very enriching and rewarding experience!