Boost E-commerce websites growth by launching an affiliate program dedicated to Influencer partnerships
Angarde, a young footwear brand, that aims to put common sense back into the way we consume. Angarde, giving meaning to your approach
Together with its community, the brand revisits timeless footwear to make them more durable, more comfortable and, above all, more environmentally friendly.. The designs are handmade in Spain or Portugal from recycled materials. The style is refined, the chic is casual. At the end of their life, all Angarde models can be returned free of charge for recycling.
Objectives & Contraints
- Build from scratch an affiliate program dedicated to influencers to boost e-commerce sales.
- Make it easier to onboard partners and develop the network of influencers/affiliates.
- Reward affiliates’ commitment to the brand and unite them around a solid partnership program.
The Affilae team supports me in sourcing talents in line with the brand’s DNA and values, negotiating with activated profiles and ensuring that partnerships run smoothly to meet our ROI targets. Affilae’s affiliation platform is very easy to use and accessible for affiliates and advertisers. We’re very happy with this medium, not least because it enables us to build great win-win partnerships with influencers and quality content creators that showcases our different models. A practical tool for measuring different actions and statistics in real time. This enables them to see where they stand and adjust their next actions.
It’s with Mélanie from the Affiliate Manager team that i manage the Angarde program, with a dual objective : Increase brand awareness through Influence partnerships, but also to significantly increase the volume of online sales and revenues. Launched in October 2022, the program quickly gained momentum and legitimized the lever in the brand’s acquisition strategy. By building up the loyalty of Influence profiles and creating a “crew of ambassadors”, we can keep our target ROI under control over the long term. It’s a real pleasure to be able to support the Angarde brand in developing their influence strategy alongside Ségolène!