+45% Revenue Increase, ROI of 11: The hidden power of influencer campaigns in affiliate marketing!
Born in Marseille in 2005, American Vintage is a timeless, colorful, and creative brand that champions authenticity and comfort for the whole family.
With over 200 boutiques and 1500 points of sale worldwide, American Vintage aims not to impose a look, but to help everyone create their own personality through their styles. The brand develops in a familial, authentic, and sincere spirit, expanding in Europe and globally, including the opening of its first store in the US.
Objectives and Constraints
- Create a brand ambassador program for American Vintage.
- Reward affiliate engagement and build a strong partnership program.
- Activate a technical partner to enable precise tracking of influencer partnerships while excluding promo code tracking.
- Measure ROI performance of influencer partnerships in France and other markets (Europe, USA, etc.).
- Benefit from simple and automatic dashboards to internally report the performance of the Influence channel.
We chose to manage our program independently, but this did not prevent the Affilae team from being a great technical support during the implementation of tracking and tactical support by providing US influencer sourcing and media plans for the French market. Affilae allows us to accurately monitor our results and report the success of our influencer operations internally. At the launch, this created a great buzz within the team: we could finally measure the impact of our partnerships in terms of sales volume and ROI!
