Case Study
American Vintage

 

+45% Revenue Increase, ROI of 11: The hidden power of influencer campaigns in affiliate marketing!

 

 
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American Vintage

Born in Marseille in 2005, American Vintage is a timeless, colorful, and creative brand that champions authenticity and comfort for the whole family.

 

With over 200 boutiques and 1500 points of sale worldwide, American Vintage aims not to impose a look, but to help everyone create their own personality through their styles. The brand develops in a familial, authentic, and sincere spirit, expanding in Europe and globally, including the opening of its first store in the US.

Challenge
Challenge

Objectives and Constraints

  • Create a brand ambassador program for American Vintage.
  • Reward affiliate engagement and build a strong partnership program.
  • Activate a technical partner to enable precise tracking of influencer partnerships while excluding promo code tracking.
  • Measure ROI performance of influencer partnerships in France and other markets (Europe, USA, etc.).
  • Benefit from simple and automatic dashboards to internally report the performance of the Influence channel.
Strategy
Deployed strategy

Tactical Activations

  • Onboarding the historical “crew” of American Vintage ambassadors.
  • External sourcing via the Affilae publisher marketplace and partner platform Kolsquare.
  • Selecting content creators and activating partnerships.
  • Engaging, retaining, and motivating the network during key brand moments.
  • Adapting strategy based on market maturity: maximizing high ROI partnerships in France, and Test and Learn in the USA, etc.
Objectives
Means

Tested Levers

  • Primarily Influence.
  • Occasional Blog activations.
  • Some media tests.
 
Strategy
Deployed strategy

Tactical Activations

  • Onboarding the historical “crew” of American Vintage ambassadors.
  • External sourcing via the Affilae publisher marketplace and partner platform Kolsquare.
  • Selecting content creators and activating partnerships.
  • Engaging, retaining, and motivating the network during key brand moments.
  • Adapting strategy based on market maturity: maximizing high ROI partnerships in France, and Test and Learn in the USA, etc.
Objectives
Means

Tested Levers

  • Primarily Influence.
  • Occasional Blog activations.
  • Some media tests.
 
American Vintage
The results
+45%
A target revenue exceeded by over 45%
11
A controlled ROI of over 11
+ de 160
Premium publishers have joined the program.

American Vintage
Angelique Giraud, Press and Digital Relations Officer
American Vintage
Angélique Giraud, American Vintage

We chose to manage our program independently, but this did not prevent the Affilae team from being a great technical support during the implementation of tracking and tactical support by providing US influencer sourcing and media plans for the French market. Affilae allows us to accurately monitor our results and report the success of our influencer operations internally. At the launch, this created a great buzz within the team: we could finally measure the impact of our partnerships in terms of sales volume and ROI!

Alexandre Dos Santos, CEO
Affilae
Alexandre Dos Santos, CEO Affilae
American Vintage is not just a case study; it is a true success story of launching an influencer affiliate campaign! In the first month, we achieved an ROI beyond expectations, validating our enhanced influence strategy through affiliation. Kudos to Angélique: her impeccable management and quick adoption of our tools maximized performance while retaining a highly engaged pool of content creators. The catalysts of a great success!