Aime, beauty routine that combines cosmetics and food supplements It’s not about being the most beautiful, it’s about being the most healthy you.
Founded in 2018 by Mathilde Lacombe, the brand AIME offers an inside & out beauty routine, with probiotic-based food supplements. Because we believe that the outer appearance of our skin is closely linked to our inner health. Simple, clean, efficient. Made in France
Objectives & Contraints
- Create an AIME ambassador program while controlling the brand image.
- Work on influence with authentic speeches, over the long term, excluding “one shot” speeches.
- Meet a strong growth objective and generate more than 6% of the E-commerce website’s turnover.
When AIME was created, we focused on organic acquisition with Mathilde Lacombe’s network. From 2021 onwards, we have integrated paid acquisition into our strategy, particularly influence with “Friends of the brand”. Since 2022, with Mylène, our super account manager, we have significantly boosted the sourcing of profiles with a real need and interest in our brand and philosophy. Affilae has enabled us to create trustworthy, profitable and recurring partnerships with influencers who are now real ambassadors for the brand.
With a “test and learn” logic at the beginning, we managed to find a real influence strategy without distorting AIME’s values: authenticity and sincerity. It is by working with profiles personally convinced by the brand’s products that we have succeeded in setting up trustworthy partnerships over the long term. For this, the keyword is: test and validate the products before thinking about “partnership”. By working hand in hand with Audrey, we have managed to build a loyal and growing network!