How to turn a post-TV awareness spike into sustainable growth through affiliate marketing?
Founded by two sisters, Fleur and Amélie, Skin & Out was born from a personal experience: adult hormonal acne. Faced with heavy treatments that were often harsh on the body, they set out to create a natural and holistic alternative, at the intersection of cosmetics and nutrition.
Their holistic approach—topical skincare, dietary supplements, and personalized support—has resonated with a growing community of adults seeking balance and long-lasting results.
In 2024, the brand gained significant national exposure after appearing on “Qui veut être mon associé ?”, a leading French prime-time TV show comparable to Shark Tank, where entrepreneurs pitch their businesses to investors. Following this media spotlight, Skin & Out aimed to convert the surge in awareness into long-term credibility and sustainable growth, beyond one-off collaborations.
Objectives and constraints
With the launch of its affiliate program, Skin & Out aimed to:
- Capitalize on the post–“Who Wants to Be My Partner?” momentum by turning a visibility spike into sustainable revenue
- Grow brand awareness and anchor this recognition over time
- Drive conversions through recurring and authentic brand advocacy
- Establish a recruitment dynamic of 30 new affiliates per month to expand the network
- Refine the partner ecosystem by prioritizing “naturo” expert creators over purely lifestyle profiles
“Affiliate marketing enabled us to establish continuous brand advocacy throughout the year, with more credible messaging and measurable results. However, managing partnerships on a daily basis became time-consuming, which led us to work with Affilae to professionalize and structure the approach.
From the very first exchanges, the relationship with Arthur, Sales at Affilae, was excellent—his expertise and pedagogy quickly built trust.
Within the first few months, Albane, our Account Manager, stood out for her availability and proactive mindset, offering rigorous yet supportive guidance.
After a six-month trial period with no commitment, Affilae clearly demonstrated the value of the partnership—one we naturally chose to extend.”
“It’s a real pleasure working with Marine, who perfectly embodies the spirit of Skin & Out: a constant drive to go further while preserving simplicity and authenticity. From the outset, the team had a clear vision—that of a sincere, expert, and sustainable brand.
We structured the affiliate program around these values, designing a tailor-made mix of levers to strengthen both trust and performance.
Creators share their daily experience with Skin & Out products, becoming truly engaged and transparent ambassadors. Over time, we’ve built strong and authentic relationships with each of them, grounded in trust and mutual learning.”