Over 40 years of history and still seeking innovative levers for new horizons
Adopt has established itself as a leading brand in accessible perfumes and cosmetics, all made in France. With over 100 fragrance references, the brand is now present in nearly 350 stores across France and distributed in more than 45 countries worldwide.
In a context of strong growth and international expansion, Adopt aimed to diversify its acquisition channels and strengthen its presence with new audiences through a well-structured and high-performing affiliate program, initially on the French market and more recently on the Spanish market.
Objectives and Constraints
- Diversify acquisition channels by structuring and expanding Adopt’s affiliate program.
- Reach new customer segments in the French market and support growth in the Spanish market.
- Effectively manage the affiliate program, positioning it as a sustainable acquisition lever.
- Strengthen partnerships between Adopt and publishers to highlight product launches and key brand moments.
- Optimize conversion rates by leveraging the recommendation power of content creators.
“Integrating Affilae into our analytics environment (notably through Alphalyr and Marketing Studio 360) gives us a very detailed view of performance, both by affiliate and by partner type. In a multi-country context like ours (France and Spain), it’s clearly a key driver of competitiveness.
Affilae is a reliable partner that combines technology, guidance, and strategy, all serving our growth. The shared documents allow us to work efficiently.
Maud is responsive, attentive, and always brings valuable ideas to the table.”
“I’m really thrilled to support Adopt in their performance-driven affiliate and influencer program with Affilae. It’s a brand that is both promising and challenging, which makes our daily collaboration highly motivating.
What I particularly appreciate is Doriane’s openness: she is always ready to test new initiatives, allowing us to explore many different approaches. I propose, we test, we optimize… and we learn together at every step.
This is exactly what makes this partnership so stimulating: a great dynamic, a shared drive to perform, and genuine collaboration in the way we work.”