Our affiliate marketing strategy has evolved significantly since 2022. We no longer work solely with a network of top affiliates or comparison sites but also with niche sites capable of generating a steady volume of qualified leads over time. This network is hosted via Affilae, and we collaborate with our account manager to address our strategic challenges.
This includes increasing our active customer base and regularly updating our content (new features, competitive advantages, and more recently, the rollout of our new brand identity).
Additionally, we are constantly seeking innovative solutions to test new affiliates and explore other growth drivers while controlling our acquisition costs.
