When AIME was created, we focused on organic acquisition with Mathilde Lacombe’s network. From 2021 onwards, we have integrated paid acquisition into our strategy, particularly influence. Since 2022, with Mylène, our great account manager, we have been significantly boosting the sourcing of profiles with a real need and an interest in our brand and our philosophy. Affilae has enabled us to create trustworthy, profitable and recurring partnerships with female influencers who are now real ambassadors of the brand.
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