Influence and affiliate marketing evolution: Affilae at Followme 2024

Followme 2024: Innovation and ethics in the spotlight

The influence and affiliate marketing sector is experiencing a rapid evolution, and Followme 2024 proved to be a key event to discuss these changes. Topics such as artificial intelligence (AI), creators’ mental health, and user-generated content (UGC) highlighted the sector’s most pressing issues.

Followme 2024 was a fantastic opportunity for Affilae to showcase its expertise in affiliate and performance-driven influencer marketing. The event offered memorable moments and rich exchanges:

Meaningful discussions with advertisers and creators: Many visitors stopped by Stand B9, leading to conversations about current challenges and Affilae’s innovative solution.

Workshop on Kiabi’s affiliate strategy: Alexandre Dos Santos, CEO of Affilae, and Maddy Poupardin shared the secrets behind Kiabi’s agile and high-performing affiliate strategy.

Testing our mobile app: Creators got hands-on with a performance-focused influencer tool, featuring product search and shopping lists. Early feedback was very encouraging and strengthens Affilae’s mission to simplify creators’ daily workflow.

A special moment with May Berthelot: An inspiring and engaged French creator, she embodies the creativity and authenticity that Affilae aims to promote.

This first edition was a success thanks to all the advertisers, creators, partners, and team members involved.

Affilae looks forward to contributing further to the evolution of influence and affiliate marketing and invites everyone to join an even more promising edition in 2025.