Notes ⚠️⚠️⚠️
- The URL format of your program must be set as a parameter. You can modify the URL format in your program settings under General parameters.
- The affiliation tag for your website is different for each program.
- The Affilae tag must be added to every page of your website, including the confirmation page.
- ⚠️ Do not send personal data (e.g., first name, last name, or email).
- Check your CSP configuration
CSP Configuration (server side)
"default-src 'self'; style-src
'self' 'unsafe-inline'; script-src 'self' 'unsafe-inline'
https://static.affilae.com/; img-src 'self' https://static.affilae.com/
https://lb.affilae.com/; frame-src 'self' https://lb.affilae.com/;
connect-src https://lb.affilae.com/"
GTM Installation
Follow the official Google documentation to install and configure the GTM container: support.google.com/gtm
Adding the Affilae Tag (click tracking)
- Log in to your GTM account and go to Workspace ➜ Tags.
- Click New to create a tag.
- Setup:
- Name : Affilae – Click Tag
- Tag configuration: select Custom HTML.
- Code: copy-paste your Affilae script (available in your program under Tracking ➜ Custom integration ➜ Track clicks).
- ⚠️ Important: update the variable
_aewith your Program ID (e.g.,5f03acf00000000000000000).
- Trigger: select All Pages.
- Save and publish.
Conversion Tracking Tag
Create dataLayer variables
For each conversion data point, create a variable.
Conversion ID
- Variables ➜ New
- Name: dl_conversion_id
- Type: Data Layer Variable
- Data Layer Variable Name: dl_conversion_id (according to your dataLayer)
- Version: 2
Amount (excl. tax)
- Variables ➜ New
- Name: dl_conversion_amount
- Type: Data Layer Variable
- Data Layer Variable Name: dl_conversion_amount (according to your dataLayer)
- Version: 2
Additional variables (if needed)
Repeat for: customer, payment, voucher, etc.
Create the trigger
- Triggers ➜ New
- Name: purchase
- Type: Usually Purchase or Custom Event
- Configuration: based on your conversion event
- Save
Create the conversion tag
- Tags ➜ New
- Name it
- Type: Custom HTML
- Get the script:
- In Affilae: Settings ➜ Tracking ➜ Custom Integration ➜ “Track conversions”
- Copy the script
- Configure variables: replace values with your GTM variables.
- Trigger: select purchase.
- Save and publish.
Multiple Programs
If you have several Affilae programs:
- Create a new conversion tag for each program (different KEYs)
- Reuse existing variables and triggers if appropriate
- Test each program individually
Here, for example: The name of the data layer variable must be: ecommerce.purchase.actionField.id (the path must be complete).
Testing & Validation
Before launching
GTM Preview mode:
- Enable preview mode ➜ add a tracked link
- Test an end-to-end journey (click ➜ conversion)
- Check that the tags fire
DataLayer variables:
- Verify that your variables retrieve the correct values
- Test with real data
In Affilae:
- Verify that clicks are received
- Verify that conversions are received
- Check amounts and data
Help
Tracking not working?
- Untracked clicks: check the Program_ID
- Missing conversions: check your dataLayer variables and the KEY
- Empty variables: verify the variable names in your dataLayer
Support
- Test step by step
- Contact Affilae Support with the details of your configurations.
➜ Parameters to be entered :
| Variable | Mandatory | Value |
|---|---|---|
| KEY | Yes | The key is provided on the “conversion code” page accessible from the “Config” menu of your affiliate program. e.g. Example : 5f04fe700000000000000000-5f04fe700000000000000000 |
| ID | Yes | Fill this parameter with a unique identifier, the simplest being the order number. If you’re using this code to subscribe to your newsletter and you don’t have a unique identifier, we advise you to use a Hash (e.g. MD5) from the surfer’s e-mail, for example. |
| Amount | Yes for sales | Total amount of the order, excluding VAT, which will be the basis for calculating the commission and sales generated. e.g. 123.45 |
| Payment | Yes if the conversion is linked to a payment | If conversions are subject to payment, specify the method chosen by your customer, otherwise leave blank:
|
| Customer | Yes, if Revenue Share is enabled | Customer ID if Revenue Share is enabled. Please use an identifier that will not change over time, the best being the ID number used in your database. Leave blank if you don’t use Revenue Share. |
| Cv | No | Custom variable that will be returned with the conversion, and available in the interface and API. Allows you to assign your own identifier to a conversion. |
| Voucher | No | Variable used to identify the promo code associated with a sale. The code is case-sensitive. Use `;` as separator to add multiple codes. |
| Product | No | List of product IDs, separator `;`. |