TikTok is a social media platform focused on creating and sharing creative short videos, including musical, humorous, or informative content.
Videos can range from 15 to 60 seconds and, more recently, can extend up to 3 minutes. As of April 2023, this application boasts 1.092 billion active users (Source: BDM). TikTok gained popularity due to its user-friendly interface, simple editing tools, and an intelligent recommendation algorithm that personalizes content feeds for each user.
More than just a social network, TikTok has a real impact on internet trends, becoming a global phenomenon. The application has turned into a search engine, overshadowing giants like Alphabet (Google, YouTube) and Meta (Facebook, Instagram).
In early 2024, affiliation on TikTok is still in its early stages, but it is crucial to consider its growth. As the trendiest social network, TikTok offers considerable influence power. Whether you are a publisher or advertiser, it is essential to understand all of this.
How does affiliation work on TikTok?
Explanation of the affiliation model & its mechanisms :
Affiliation on TikTok can take place in various ways and through different activations:
- By integrating a link in the user’s profile bio,
- Using a promo code to track dedicated codes associated with a publisher on Affilae, allowing you to gather information directly in the “Conversion” tab > “Tracking Method”: Coupon Code,
- Placing the affiliation link in a pinned comment, although it is not clickable.
Like other platforms and channels, various compensation models are available for TikTok. The most accessible for affiliation remains the CPA.
You can find all information related to compensation models here.
The different actors involved: advertisers, influencers, and users
Affiliation on TikTok addresses all stakeholders, including advertisers, influencers, and users.
The brand must:
- Provide a brief to guide influencers in creating their content
- Establish an affiliation method
- Propose compensation in agreement with the influencer
- Remunerate influencers at the beginning of the following month after the promotion
The influencer, in turn, must:
- Develop content suitable and appropriate for the platform
- Create content in accordance with the brief provided by the brand, if applicable
- Develop an angle in line with their editorial line, reflecting their values and feelings
- Correctly integrate the link or promo code to gather information on the platform and create content simultaneously
The user:
- Creates interaction by sharing, clicking, etc.
- Acts as a buzz generator around the brand and/or the video
It is essential to have content that aligns with the target audience while considering additional information provided by the influencer about their audience.
A successful partnership is a collaboration that takes into account all elements of all stakeholders.
The advantages of affiliation on TikTok
Potential revenue for influencers
TikTok presents real potential in terms of additional income for both less dedicated users and those who have made it their primary source of income. It is important to note that TikTok offers compensation through the Creator Fund, which generally constitutes the main source of income for our TikTok partners.
Due to the robust growth of the application, there is a real income potential for those who invest in the platform.
*To provide financial support to content creators, the renowned video-sharing platform inaugurated the TikTok Creator Fund, offering creators the opportunity to generate revenue from their videos.
Access to a large audience > Explanation of TikTok usage
TikTok, as a dynamic and innovative platform, facilitates access to a large audience, creating opportunities to reach a diverse and engaged audience.
Massive user engagement on TikTok creates significant opportunities for creators to share their message with a diverse audience.
The virality favored by TikTok ensures rapid and effective exposure, ideal for promoting various content to a larger audience.
With TikTok, a platform conducive to discovery, content diversity is highlighted, providing creators with privileged access to a large number of users.
Some brands or products have also experienced stock shortages due to trends or buzz created by continuous communication to a large audience. More than just a platform favoring B to C, TikTok has a real impact on daily life and in the drive-to-store marketing strategy of brands.
Strategies for successful affiliation on TikTok
Use of TikTok’s specific features (effects, duets, stories, hashtags.)
TikTok offers a variety of options for creating interactive content.
Interaction with the community and building trust relationships
To ensure successful interaction with the community and establish trust relationships on TikTok, it is essential to understand your audience. Analyze demographic data to create content tailored to your target audience.
Engaging content creation is also crucial. Use special effects and explore different formats to maintain interest:
- Be consistent in your publications by establishing a regular schedule
- Actively participate in popular trends using relevant hashtags to increase the visibility of your content
- Respond to comments proactively
- Show your authentic personality and collaborate with other creators to expand your audience
- Organize contests and giveaways to stimulate interaction
- Explore all TikTok features, including analytical tools, to adjust your strategy based on audience reactions
Our tips
How to analyze your data and optimize performance?
For a thorough analysis of your performance, it is crucial to carefully track your views and awareness data on TikTok and then compare them with marketing data available on Affilae. As a reminder, you can only retrieve data following the use of:
- Affiliate links
- Dedicated promo codes
- Advertising banners
Unfortunately, on TikTok, only these first two means are exploitable, making it imperative to ensure their optimal use. Therefore, make sure to maximize the efficiency of these two elements to obtain relevant data and refine your performance analysis.
For links, you just need to create your deep link properly.
For promo codes, simply check the Ad Items tab > Promo Codes to ensure that the code is clearly visible and assigned to a publisher.
Trend monitoring and adaptation to TikTok’s changes
To stay on top on TikTok:
- Frequently check the trending hashtags and popular topics
- Listen to what your audience likes and adjust your content accordingly. On TikTok, things move fast, so be ready to change direction when needed.
- Integrate current objects/music into your videos to stay in tune and keep your audience’s attention.
By carefully monitoring what happens on TikTok, you strengthen your bonds with your community and ensure that your content has an impact.
Adherence to rules and transparency standards
To be fully compliant with the new influencer law, I invite you to read our news to learn more.
TikTok is the trend platform for 2024. However, caution must be exercised when using it; indeed, the algorithm has been refined and modified. You may find videos with fewer views if you edit via an external tool and only upload the end, if you add text during editing, if you add the promo code in the description, etc.
It is essential to follow the network’s news to fully understand the application’s workings.”
