Why create an affiliate program ? | Le Slip Français Interview

 Interview of Robin Caillaud Interview, Head of E-commerce at Le Slip Français

Hello Robin, and welcome! We’re thrilled to have you. Le Slip Français, a proud Made in France brand since 2011, creates locally made essentials with a positive impact. Today, we’d love to hear more about how you monetize your affiliate marketing strategy and partnerships.

Robin, can you tell us who you are and what your job at Le Slip Français involves ? 

I’m 33 years old and I’ve been working in the digital world for 10 years. After a few different experiences, I arrived 2 years ago at Le Slip Français where I am in charge of ecommerce with a team of 6 people. The web represents 65% of the company’s turnover. My job covers acquisition (generate high quality and quantity traffic with a controlled budget), conversion (animate the site, ensure a good customer experience) and loyalty (engage and make sure our customers come back).  

What were the initial motivations for Le Slip Français to elabore an affiliate marketing strategy?

  We have been thinking about this for some time now, to name 3, I would say:

• Since 2020, we wanted to diversify sources of acquisition and be less dependent on some players.
• We wanted to address more specific communities (for example, interested in made in France or responsible fashion) and this involves a finer choice of actors we want to work with.
• Finally, we also wanted to reward partners who spread our message and our committed products in order to have a long-term relationship with them.  

 How has this new affiliate marketing program been received by your influencer/media partners?

  If I look at the data from the program, the weight of affiliate marketing has continued to increase on a monthly basis since March 2020. The sourcing is more and more in-depth and qualitative, this allows us to find the right partners to activate according to brand or commercial news.   The number of affiliate marketing requests is increasing every month as the number of success stories increases. We have managed to create a healthy model where we push very few promotions.  

How did the Affilae teams support you in this project ?

  First of all, I would like to say that we are very happy with Affilae’s support. Every week, we discuss upcoming speaking engagements, partner sourcing and the assessment of actions to be taken.   Our account manager also listens to us and makes suggestions to ensure that we stick as closely as possible to our brand platform and our news. In addition, each month we set precise objectives to be reached in terms of number of partners, volume of visits and conversions.   In the busiest commercial periods (e.g. Christmas), Affilae has been able to adapt its support in order to sustain the excellent performance.  

What are the advantages of working with a platform like Affilae? Would you recommend Affilae ?

  To be honest, I have already recommended Affilae to several alter egos of larger and smaller companies and I will continue to do so.   It’s a platform that is easy to activate, with a good level of support and that allows us to generate ROI very quickly. It really fits in well with our acquisition strategy.   ___ Robin, thank you very much for enlightening us on the value you bring to the partners you work with.  I really wish you all the best and that together we grow this beautiful partnership even more.  

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