Events

Affiliate and influencer marketing: Measurable results

Événement Affilae Bordeaux Octobre 2024

Event agenda: Affiliate and influencer marketing focus

 

Evènement Affilae, Bordeaux 8 octobre 2024

 

During this event dedicated to affiliate and influencer strategies, several key sessions took place:

  • Performance benchmark across the fashion, beauty, home, and lifestyle sectors, presented by Myriam Badens, Head of Account Management at Affilae.

  • Client case study with Alison Cavaille, Founder of Tajinebanane (nursing apparel and more):
    “How to move from a 100% gifting influencer strategy to a commission-based model to retain and sustain Tajinebanane’s creator pool.”

  • Creator testimonial by Marie-Charlotte Collet (Instagram: @home_marie_charlotte) on her experience with affiliate programs.

 

Affilae latest updates

  • V2 of the Affilae mobile app, dedicated to performance-driven influence, with a new feature enabling creators to share content in a more personalized way.

  • Launch of the Affilae brand division, with more information coming soon.

 

 

Conclusion

A big thank you to all speakers, participants, and partners, as well as Soin de Soi, Hydratis, and Plume Paris for delighting our guests.

Affiliate and influencer marketing, when built on transparency and trust, remain powerful levers for delivering concrete results—this event was clear proof of that.