Affilae wins at the 2025 Performance Marketing Cas d’OR Awards

For over 20 years, performance-driven digital marketing has been constantly evolving, bringing together publishers, agencies, platforms, and affiliates — all operating within a results-based business model. To celebrate this dynamic ecosystem, the Marketing Performance Awards has been introduced.

The Cas d’OR Performance Marketing Awards highlight exemplary use cases within this sector, showcasing partnerships between publishers, platforms, solutions, agencies, advertisers, and e-merchants.

Each year in France, a jury of digital marketing and acquisition decision-makers undertakes the task of selecting the winners from over 60 submitted entries.

Affilae wins four marketing performance awards:

Bronze Award – “Content & Verticals” category for the La Redoute case: a cohesive content strategy leveraging specialized blogs to ensure profitable, legitimate, and sustainable collaborations.

Gold Award – “Influence Marketing & Social Media” category and Silver Award – “Influence Marketing” category for the Leroy Merlin case. A fully performance-driven approach aims to convert creators who spontaneously share content into engaged, paid brand ambassadors. This increases recurring impact and maximizes results.

Gold Award – “New Levers” category for the Kiabi case. Through the Affilae platform, Kiabi LINK turns its best customers into brand ambassadors. This enables nano-influencers to promote Kiabi on a performance-based model while recognizing and rewarding their engagement with the brand.

Marketing Performance Awards: a reflection of Affilae’s commitment

These awards reflect Affilae’s dedication to offering innovative, high-performing, and tailor-made solutions. They enable brands to maximize ROI while strengthening their presence in competitive markets.

Congratulations to all the Affilae teams!