Affiliate marketing: Affilae certified TikTok Shop partner

TikTok Shop arrives in France: a revolution for social commerce

With over 23.1 million unique visitors in France (Médiamétrie, January 2025), TikTok has become the go-to social network for product discovery. Until now, it was mainly a tool for brand awareness. With the launch of TikTok Shop in April 2025, the app is transforming e-commerce and creating new opportunities for affiliate marketing, offering a seamless, interactive shopping journey.

TikTok by the numbers

• 9.5 million daily active users in France, including 4.1 million aged 15–24 (Digimind)
  
• 298.4: average monthly sessions per user (We Are Social)
  
• User distribution: 66.4% women, 33.6% men (Digimind, 2023)

What is TikTok Shop?

TikTok Shop is an integrated e-commerce platform that allows users to purchase products directly within the app, offering affiliate marketing tools. Key features include:

• Integrated shops on creators’ and brands’ profiles
  
• Shoppable links embedded in videos for instant conversion
  
• Live shopping for immersive, interactive experiences

Already successful in the US, UK, and Asia, this model is changing how consumers discover and buy products, leveraging the virality and influence of content creators.

A unique shopping experience

• Reach a wide audience
  
• Deliver an inspiring, engaging shopping journey with authentic content
  
• Streamline the purchase process to reduce cart abandonment and boost conversion
  
• Position products creatively within entertaining content
  
• Benefit from TikTok trends and challenges to drive virality
  

Monetization: two affiliate models on TikTok Shop

Brands can collaborate with creators through two distinct affiliate models:

• Open Plan: accessible to all creators, allowing them to freely promote products. This model offers scalability but less control over brand image.
  
• Target Plan: the brand selects specific creators to work with, ensuring a more targeted strategy and controlled messaging.

Why choose Affilae, a TikTok Shop Partner, for your affiliate program?

Affilae is among the first certified TikTok Shop Affiliate Partners in France. With 13 years of expertise in affiliate and performance marketing, we help brands navigate this new era of social commerce.

Affilae, your TikTok Shop expert, supports you with:

• Setting up and configuring your TikTok Shop program
  
• Recruiting creators aligned with your audience and goals
  
• Real-time performance tracking and analysis
  
• Continuous optimization of your affiliate strategy for maximum ROI

TikTok Shop is reinventing online shopping by placing products where consumers are. With Affilae, benefit from tailored expertise to maximize your performance on this new platform.

Contact us today and boost your presence on TikTok Shop!