How do you structure an effective influence strategy while combining affiliate marketing and authenticity? Audrey Martinez, head of acquisition and influence at AIME SKINCARE (a French beauty brand), shares her experience in the podcast 🎙️ Influence Corner.
“Influence is first and foremost a human relationship. It’s ambassadors, customers sharing their personal experience, talking about the brand in their own words.”
At AIME, influence is a relational and authentic lever, far from traditional advertising approaches. The brand works with engaged content creators who test products beforehand and provide honest feedback, strengthening credibility and attachment to the brand.
How Aime structured its influence strategy through affiliate marketing?
Founded in 2018 by Mathilde Lacombe, AIME skincare grew organically thanks to its founder’s personal embodiment of the brand and holistic in & out beauty approach.
Over time, the brand sought to expand its audience, diversify its acquisition channels, and enhance the performance of its influencer campaigns.
The brand’s goal: turn influencer recommendations into measurable sales while keeping messaging transparent and authentic.
To achieve this, AIME implemented a 360° influence strategy, integrating affiliate marketing, organic content, long-term collaborations and physical events.
The 4 pillars of AIME’s 360° influence strategy
1️⃣ Authentic and transparent collaborations
The selected influencers test the products for several months before promoting them. The goal is to provide honest and credible feedback, far from typical product placements.
Example: Diane Perreau documented her skin’s transformation after using Pure Glow, building credibility with her audience.
2️⃣ High-performing affiliate strategy with Affilae
AIME structured its influencer strategy through affiliate marketing, enabling content creators to be paid based on performance while naturally integrating the products into their daily lives.
Affilae enables AIME to track sales generated, traffic and click-through rates, engagement metrics – all with full transparency for creators.
3️⃣ Offline experiences to strengthen connections
AIME organizes meet-ups and events to connect ambassadors with their communities and gather direct feedback.
Example: Daphné Moreau co-hosted an in-store event focused on personal development and wellness.
4️⃣ Reusable 360° content
Authentic influencer feedback is repurposed for ads, newsletters, and social media to maximize impact.
Example: Mara Lafontan’s testimonial on Balance & Glow was reused in digital advertising, amplifying the reach of her message.
Results: strong business and community impact
Commercial performance
- Doubled revenue from influence in two years
- Optimized conversion rates thanks to affiliate marketing
Community engagement
- 400+ qualified leads collected at an event
- Increased in-store and online traffic
Brand awareness
- Stronger presence in local circles and wellness niches
- Campaigns amplified through authentic storytelling
“When an ambassador tells a real story, it resonates more with our audience than traditional advertising.” – Audrey Martinez
Affilae, a key partner for influence strategy
We are proud to support AIME in managing its affiliate program, providing transparency, performance, and autonomy.
Affilae supports AIME in managing its affiliate program, ensuring:
- Real-time tracking of influencer performance
- Optimized compensation to motivate partners
- Full transparency in campaign management
Influence and affiliate marketing are not opposites: combined effectively, they form a powerful lever for sustainable acquisition.
🎙️ Listen to the Influence Corner episode with Myriam Ouni and Audrey Martinez for more insights.
👀 Discover or revisit the AIME business case.
