Summary
Okev, a European influencer marketing agency, connects brands with creators through creative campaigns and hybrid models combining fixed fees with affiliate marketing. Their approach focuses on long-term impact, client respect, and supporting creators in building sustainable careers.
Interview with Noah Seror, founder of Okev
Can you introduce yourself?
I’m Noah, the founder of Okev, an innovative affiliate and influencer marketing agency. I lead the marketing division, focusing on designing creative and effective strategies for our clients. Together with my partner Gabriel, we saw an opportunity in using public personalities to promote content authentically. At Okev, we don’t just run campaigns—we build lasting relationships between brands and creators for measurable impact.
Can you present Okev and its services?
Okev takes a 360-degree approach to communication and influencer marketing. We currently work with around fifty creators across France, the UK, the US, and Italy. Our services include:
- Talent management: Full career guidance for creators
- Creative and strategic communication: Covering social media, digital, branding, and content creation
- Ads and social media campaigns: Optimizing sponsored content for reach and engagement
- Event management and PR: Organizing events and managing media relations
How do you select the creators you work with?
We prioritize alignment with client briefs. Our in-house Talent team identifies the best matches while remaining flexible to collaborate with external creators when needed. A dedicated director monitors trends and recruits emerging talent to ensure our roster is always aligned with market demands.
When it comes to Okev agency, what’s your view on hybrid compensation models including affiliate marketing?
Hybrid models combining fixed fees with affiliate commissions are very effective. They reward creators for both content creation and performance. Affiliate marketing complements sponsored campaigns rather than replacing them, providing fair compensation while encouraging long-term results.
How has your collaboration with Affilae worked?
Our partnership with Affilae has been excellent. Their platform allows different payment models, helping us optimize campaigns efficiently and support our creators’ performance.
What advice would you give to aspiring influencers?
Don’t start in influencer marketing just to make money. Focus on creativity, respect for clients, and building an engaged audience. Success requires commitment and consistency. Behind every top creator is a lot of hard work.
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