Louis Carbenay, traffic manager at IDKids Group
Hello Louis. Thank you for joining us to share insights into the affiliate media mix strategy for Okaïdi Obaïbi. As part of the IDKids group—a leader in children’s essentials featuring brands like Oxybul, Catimini, and Absorba—Okaïdi holds a unique place in the market.
Could you introduce yourself and explain your core responsibilities?
I am the traffic manager at IDKids group. My role is to deploy a high-performing affiliate media mix strategy that aligns with the business goals of our textile brands. I manage paid acquisition channels in close collaboration with our SEO, CRM, and data teams. My ultimate “holy grail” is driving brand discovery and acquiring new customers.
What were the primary motivations for Okaïdi Obaïbi to launch an affiliate program?
We wanted to expand our “low funnel” presence by featuring our products on the platforms where parents are already browsing for children’s clothing. The affiliate program allows us to broadcast our competitive pricing to a wider audience while diversifying our digital touchpoints beyond traditional CRM channels.
IDKids had previously paused this lever. Why did you decide to relaunch the program now?
We had put the program on standby to focus on other internal priorities. Relaunching it now is part of a broader push to diversify our affiliate media mix strategy. After a thorough market analysis, we chose to partner with Affilae, thanks to their deep expertise in the textile sector and their high-quality support model.
How did the teams at Affilae support you in this project?
I am extremely satisfied with the services provided by Affilae. We are currently diversifying our actions through every available format: price comparison engines, web push notifications, and display ads on premium partner sites.
The real strength of Affilae lies in their proactivity. We work with a dedicated consultant who is both an expert and truly invested in our project. They don’t just execute; they take initiative, provide constant market monitoring, and offer qualitative follow-ups. At Affilae, proactivity is clearly the keyword.
In your experience, what are the main benefits of this partnership?
The support is continuous and strategic. Rather than just following orders, Affilae regularly proposes new solutions that fit perfectly within our affiliate media mix strategy while carefully protecting our brand image. With them, affiliation has once again become a cornerstone of our overall strategy.
Want to learn more?
Discover the results in the Okaïdi Obaïbi case study.
