Interview with Ségolène Meurou, Social Media Manager at Angarde
Hello Ségolène, Angarde offers consciously made shoes with a relaxed yet chic style. You’ve chosen affiliation and influencer partnerships to promote the brand through an influencer affiliate program. In this interview, we’ll explore the reasons behind this choice, your strategy, and the benefits of collaborating with Affilae.
Ségolène, so that our readers can get to know you, could you tell us who you are and what your role and responsibilities involve?
I’m Ségolène, Social Media Manager at Angarde. My role is to develop Angarde’s digital strategy across our social networks and through influencer marketing. I imagine and create campaign strategies to boost e-reputation while conveying the brand’s values and image, with the aim of making Angarde better known to our community.
What were Angarde’s initial motivations for creating an influencer affiliate program?
We decided to create an influencer affiliate program in order to:
- Make the onboarding process easier for our partners
- Grow our network of influencers and affiliates more efficiently
- Reward the engagement of our affiliates toward the brand
- Bring them together around a strong and structured partnership program
How was this initiative received by your influencer and media partners?
The initiative was well received by our “influence” partners. It’s a practical tool that allows us to measure different actions and statistics in real time.
Content creators can see where they stand and adjust their next steps accordingly.
How did the Affilae teams support you in this project?
The Affilae team supports me with:
- Sourcing talents aligned with the brand’s DNA and values
- Negotiating with the profiles we activate
- Ensuring that activations run smoothly
- Providing solutions to increase ROI when objectives are not met
Based on your experience, what are the advantages of working with a platform like Affilae? Would you recommend it?
The Affilae affiliate platform is very easy to use and accessible for both affiliates and advertisers.
We are very satisfied with this tool, especially because it allows us to create strong win-win partnerships with quality content creators who showcase our different shoe models.
Thank you very much, Ségolène, for answering this interview. We are delighted to work with Angarde on your affiliate strategy and look forward to continuing to support the growth of such an inspiring and committed brand!
