Driving performance goals while maintaining broadcast quality and brand image.
The power of expert content and a cohesive strategy
The blog remains a consistently active and high-performing lever. At a time when Google’s latest updates emphasize quality, our cohesive strategy—based on specialized blogs—ensures partnerships that are profitable, credible, and sustainable.
This approach was recognized with a Bronze Award in the “Content & Verticals” category at the Performance Marketing Cas d’OR.
La Redoute: A Customer-Centric Brand Strategy
- Vision: La Redoute aims to enrich family life with the joy of “living beautifully,” embodying the desire to bring beauty into everyday moments.
- Mission: Align efforts around common goals: increasing customer consideration and purchase frequency.
- Guideline: Optimize investments based on value while strengthening the brand to become the go-to shopping choice for customers.
- Pillar: An intelligent and agile partnership strategy with specialized blogs to maximize performance while boosting La Redoute’s brand consideration.
“In 2024, we focused on high-stakes strategic moments, but also on more editorial-driven periods like garden and home linens! We place great importance on listening to the affiliates we work with — understanding their needs and the feedback they receive from their communities — so we can help them tailor their messaging to ensure both relevance and authenticity.
Blogs play a key role in our ecosystem, particularly thanks to their evergreen content. They attract audiences in active search mode through strong SEO performance, and their ability to deliver practical advice or inspiration ensures long-term conversion.”
“We worked hand-in-hand with Marine to build strong, trust-based relationships with blogs specialized in home decor. We chose these partners because they’re perfectly aligned with the brand’s universe — they know their audiences inside out, which allows us to give them full freedom over their editorial angles. And that makes all the difference when it comes to authenticity and performance.
Our goal was to keep these collaborations alive all year long, with content that reflects a genuine connection to La Redoute’s products and brand image. This long-term approach is exactly what we were aiming for, and it’s what led to such positive results!“