Leroy Merlin

Affiliate marketing applied to influencer collaborations allows us to combine performance with authenticity. Thanks to Affilae’s technology, we can accurately measure the impact of our partnerships, both in terms of visibility and conversions.

This model provides a virtuous framework where everyone wins: creators are rewarded based on their performance, and we, as a brand, invest in a more targeted and measurable way. We were pleasantly surprised by the results right from the launch of our program on Affilae, which clearly showed how much publishers were anticipating Leroy Merlin’s arrival.

Beyond the results, it’s also an opportunity to build long-term relationships with partners who share our values and resonate with our community.