Wonderbox - Affilae

Case Study

Wonderbox

Migrate, relaunch and boost an existing affiliate program for the leading gift box company.

“Wonderbox, N°1 gift box in France” The idea? Slip some enchanted interludes into your daily life, share this love of the unusual, of discovery and… make your dreams come true!

Through the marketing of gift boxes, Wonderbox makes it a point of honour to actively participate in the development of the local economy and the success of numerous entrepreneurs and partners (guest houses, beauty salons, restaurants, sports activities, etc.), throughout France. 15 years and 9 million dreams fulfilled later, since 2019, it is with the Affilae affiliate marketing platform that Wonderbox has decided to continue the adventure!

Challenge

In the fourth quarter, while maintaining a target COS.
Develop the partnership mix with new publishers and test new levers to significantly increase sales volume.

Deployed strategy

Tactical activations

Reach the user at each stage of the conversion process via a multi-tier media mix: performance-based display (desktop and mobile), sponsored articles, influencer and specialist blogs, cashback and promotional codes, acquisition emailing and vouchers.
Arbitrate hybrid remuneration models (CPC, Fixed Fee, CPA, Jointly funded deal with other advertisers, etc.).
Generate new active customers and turnover with an effective and personalised promotional strategy: dedicated promotional codes, generic promotional codes on specialised sites, etc.

Objectives

To migrate and create a network of diversified publishers

Migrate the entire Wonderbox program to the Affilae platform while maintaining all active affiliates.
Diversify recruitment of new partners to maximise sales volumes.
Boost partnerships between Wonderbox and publishers in order to highlight specific universes according to seasonality and the brand’s highlights.

Deployed strategy

Tactical activations

Reach the user at each stage of the conversion process via a multi-tier media mix: performance-based display (desktop and mobile), sponsored articles, influencer and specialist blogs, cashback and promotional codes, acquisition emailing and vouchers.
Arbitrate hybrid remuneration models (CPC, Fixed Fee, CPA, Jointly funded deal with other advertisers, etc.).
Generate new active customers and turnover with an effective and personalised promotional strategy: dedicated promotional codes, generic promotional codes on specialised sites, etc.

Objectives

To migrate and create a network of diversified publishers

Migrate the entire Wonderbox program to the Affilae platform while maintaining all active affiliates.
Diversify recruitment of new partners to maximise sales volumes.
Boost partnerships between Wonderbox and publishers in order to highlight specific universes according to seasonality and the brand’s highlights.

Results

times more traffic*

times more turnover*

14 %

of sales represented by Affiliate marketing

*Q4 2020 vs Q4 2019

William Ung, Head of Acquisition

Wonderbox

With Affilae we have found the perfect team! The Account Manager team is highly responsive and provides us with proactive support and is always ready to test new affiliates and/or new growth levers (…)

Our Account Manager suggests new partners with whom we would never have worked and it turns out that most of these publishers have become Top Affiliates, which has enabled us to significantly increase the share of affiliation in our revenues (…)

Our contact does not just give us the “catalogue” prices of the partners, but negotiates very competitive prices directly for us, in complete transparency.

Tediber

Aime