Case Study
Puissante

Breaking taboos with a bold affiliate marketing strategy

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Puissante

Puissante is, above all, a way to reclaim your body, reconnect with your intimacy, and feel good about yourself.

Founded in 2019, Puissante offers vibrators designed for female masturbation, aiming to boost women’s self-confidence by addressing a often taboo subject. Their goal is to provide high-quality products while educating and demystifying female sexuality.

Challenge
Challenge

Objectives and Challenges

  • Challenges in advertising due to product categorization
  • Need to increase visibility in a sensitive sector
  • Goal to acquire customers through non-traditional channels
Strategy
Deployed Strategy

Tactical Activations

  • Engaging users at every stage of the conversion journey through a multi-lever media mix
  • Integrating mass-market channels to boost brand visibility
  • Developing product and brand content to break taboos around female pleasure
  • Custom sourcing of affinity partners to cover the entire conversion funnel
  • Aligning with the campaign calendar to plan and anticipate promotions during key periods
Objectives
Methods

Tested Levers

  • Media & Blogs
  • Native ads
  • Promo codes
  • Cashback
  • Email marketing
Strategy
Deployed Strategy

Tactical Activations

  • Engaging users at every stage of the conversion journey through a multi-lever media mix
  • Integrating mass-market channels to boost brand visibility
  • Developing product and brand content to break taboos around female pleasure
  • Custom sourcing of affinity partners to cover the entire conversion funnel
  • Aligning with the campaign calendar to plan and anticipate promotions during key periods
Objectives
Methods

Tested Levers

  • Media & Blogs
  • Native ads
  • Promo codes
  • Cashback
  • Email marketing
Puissante
Results
Puissante
9
A controlled ROI of over 9
Puissante
3,4
Times more conversions between H1 2023 and H2 2023
Puissante
10 %
An attractive compensation

Puissante
Charles Thélu, Head of Digital
Puissante
Charles Thélu, Head of Digital

“Affiliate marketing allows us to position ourselves both within a commercial strategy, through cashback and other methods, and to reach the media. Affilae enables us to tap into sectors we hadn’t even considered. It opens up an entirely new facet of our strategy and allows us to reach an audience we could never have accessed otherwise.

Although it took us six to seven months to achieve profitability due to the nature of our industry, our performance has been steadily improving month over month. In our field, making precise forecasts is challenging, but the consistent growth shows we are on the right track.

Affilae’s support has been essential to our success.”

Etienne Lory, Account manager Advertiser
Affilae
Etienne Lory, Account manager Advertiser

“The adult industry can be a complex field, but that’s precisely what makes it so exciting. Every day, we face challenges, especially when it comes to demystifying a topic that is still too taboo.

Through Puissante, we’re opening up essential conversations, educating, and shifting mindsets. Little by little, I see the positive impact we’re having, particularly with affiliates who were initially hesitant to explore this topic.

This impact is reflected in the program’s performance. We’re achieving a stable ROI while effectively working on the upper funnel through media channels, which is crucial for the healthy development of the program.

Working with a great brand like Puissante is truly a pleasure every day.”

Louis Omer, Account Manager Publisher
Affilae
Louis Omer, Account Manager Publisher

“The adult industry is highly competitive and still struggles with a taboo image for many publishers.

Puissante, which is very well received by publishers, gives us a broader scope of action, allowing us to diversify our strategies.
This enables us to be present both on upper-funnel channels and on performance-driven levers.

The publishers we work with have a solid understanding of our needs and challenges, and they are delighted to collaborate with Puissante.”