
Puissante is, above all, a way to reclaim your body, reconnect with your intimacy, and feel good about yourself.
Founded in 2019, Puissante offers vibrators designed for female masturbation, aiming to boost women’s self-confidence by addressing a often taboo subject. Their goal is to provide high-quality products while educating and demystifying female sexuality.

Objectives and Challenges
- Challenges in advertising due to product categorization
- Need to increase visibility in a sensitive sector
- Goal to acquire customers through non-traditional channels






“Affiliate marketing allows us to position ourselves both within a commercial strategy, through cashback and other methods, and to reach the media. Affilae enables us to tap into sectors we hadn’t even considered. It opens up an entirely new facet of our strategy and allows us to reach an audience we could never have accessed otherwise.
Although it took us six to seven months to achieve profitability due to the nature of our industry, our performance has been steadily improving month over month. In our field, making precise forecasts is challenging, but the consistent growth shows we are on the right track.
Affilae’s support has been essential to our success.”

“The adult industry can be a complex field, but that’s precisely what makes it so exciting. Every day, we face challenges, especially when it comes to demystifying a topic that is still too taboo.
Through Puissante, we’re opening up essential conversations, educating, and shifting mindsets. Little by little, I see the positive impact we’re having, particularly with affiliates who were initially hesitant to explore this topic.
This impact is reflected in the program’s performance. We’re achieving a stable ROI while effectively working on the upper funnel through media channels, which is crucial for the healthy development of the program.
Working with a great brand like Puissante is truly a pleasure every day.”

“The adult industry is highly competitive and still struggles with a taboo image for many publishers.
Puissante, which is very well received by publishers, gives us a broader scope of action, allowing us to diversify our strategies.
This enables us to be present both on upper-funnel channels and on performance-driven levers.
The publishers we work with have a solid understanding of our needs and challenges, and they are delighted to collaborate with Puissante.”